Paranormal Activity Contest: Win a Personal Screening and a Home Entertainment System Dan Koelsch, December 14, 2009December 15, 2009 Amazon is teaming up with Paramount Home Entertainment to bring you a pretty nifty contest for Paranormal Activity, and all you have to do is sign up by December 18th. Since the film had a slow release based on word of mouth, I’m sure the marketing team has plenty of money to allocate to this kind of thing. So, what’s the prize? First, you get to host a “Red Carpet” screening at your home for up to 20 people that may include the filmmakers or cast as special guests. In connection with the screening, you also get to use and keep a home entertainment system worth up to $4,000. Not bad! See the official rules for details. Paranormal Activity releases on DVD and Blu-ray on December 29 and is available now for pre-order. Viral Marketing paranormal activity
Inception Viral Update Goes Nowhere June 7, 2010June 10, 2010When a viral campaign jumps out of the starting gate in a hurry, we get upset due to the high peak followed by a drop. Then, you have the complete opposite where a campaign just does nothing. So what happens when viral starts off leaving you guessing, followed by a… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
This Week In Viral – Star Trek Dance Party Edition April 12, 2009March 23, 2010Good news and bad news. Good news: Star Trek viral is back in action. Bad news: It’s in the form of dance parties. A few weeks ago, Trek Movie reported on an event at the Hollywood club LAX. However, it wasn’t just any party. One of the photos show a… Read More