Paranormal Activity Contest: Win a Personal Screening and a Home Entertainment System Dan Koelsch, December 14, 2009December 15, 2009 Amazon is teaming up with Paramount Home Entertainment to bring you a pretty nifty contest for Paranormal Activity, and all you have to do is sign up by December 18th. Since the film had a slow release based on word of mouth, I’m sure the marketing team has plenty of money to allocate to this kind of thing. So, what’s the prize? First, you get to host a “Red Carpet” screening at your home for up to 20 people that may include the filmmakers or cast as special guests. In connection with the screening, you also get to use and keep a home entertainment system worth up to $4,000. Not bad! See the official rules for details. Paranormal Activity releases on DVD and Blu-ray on December 29 and is available now for pre-order. Viral Marketing paranormal activity
Google Hires “Pokémon” Masters! June 17, 2014June 17, 2014Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master… Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More
Iron Man 2 Production Timeline As Told By Twitter April 2, 2010October 18, 2011While many people bash on Twitter for its seemingly pointless nature, there are many legitimate uses for the website, and even some knowledge to be gained. For instance, as many know, Iron Man 2 director Jon Favreau has been tweeting throughout the Iron Man 2 production process, basically giving us… Read More