“Under The Skin” Viral Site Asks A Touchy Question Kevin C, March 6, 2014March 6, 2014 While we look forward Scarlett Johansson as Black Widow, her smaller horror project is about to be unleashed the very same day as Captain America: The Winter Soldier. Under The Skin looks to be a weird, creepy and wild ride. Recently, the studio released a new viral site related to the project. Hit the Jump to find out more.Once you hit touched-some1.com a simple question is presented, “When was the last time you touched someone?”. When you add an answer and submit, the site shows your answer with a long scrollable list of answers others have provided. All of this happens with a backdrop what appears to be someone’s back. It’s a simple and interesting way to get across the idea of skin on skin.Those astute readers will also see a link in the bottom-right corner to another site. 1-of-many.com shows a small ant crawling around while the words “You a re 1 one of ####”, presumably, the number is the count of readers hitting this ant covered site. The ant appears to crawl in all sorts of random different ways, but does not respond to interaction. I think it’s a great way of playing up possible alien themes of Under The Skin.Under The Skin is due April 4th, 2014 and stars Scarlett Johansson, Paul Brannigan, and Antonia Campbell-Hughes. Viral Marketing and Antonia Campbell-HughesPaul BranniganScarlett Johansson
Judgement Day Is Here May 21, 2009April 10, 2010Well, technically Judgement Day was in 2004, according to the Terminator universe, but today is the day Terminator Salvation is released in the United States, so most if not all of the ARG should be wrapping up. Proof of that is the current state of Skynet’s website, shows a big red “…Recalculating…”… Read More
Avatar: New Ad and Interview with Colonel Quaritch November 23, 2009November 25, 2009Thanks to one our readers, we have found the YouTube channel for the Coke Zero Avatar tie-in that seems to be the source behind the viral so far. Alex reported on AVTR.com a while ago, which is also connected with Coke Zero. Other than the occasional update not much has… Read More
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More