Daybreakers Gets a Viral Site That Claims You’re Patient Zero Dan Koelsch, December 15, 2009December 15, 2009 The movie Daybreakers has intrigued me ever since I saw the trailer for the first time. How can you not love the idea of society being predominantly vampires, with free humans being outlaws? It’s a world I would love to get right in the thick of, and now I can, thanks to a new site called Capture Humans. The site gives you a nice video background of how their society came to be, and it’s even nicer because it uses Facebook Connect to personalize the story. Check out the site to see the video, which claims you are patient zero of the epidemic that has made most of the world vampires. Since there are still some humans roaming free, the site also gives you four tips on how to capture humans safely. With the world’s supply of human blood quickly diminishing, every human is important! Daybreakers, starring Ethan Hawke and Willem Dafoe, opens January 8th, 2010. Viral Marketing Daybreakers
Kick Ass Wants You to Join “Justice Forever” June 25, 2013June 25, 2013Do you have what it takes to be a superhero? Well, Kick-Ass is asking you to join Justice Forever, the superhero team formed in Kick Ass 2, out in theaters this August. Find out how after the break. Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem July 9, 2014July 9, 2014It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the… Read More