Daybreakers Gets a Viral Site That Claims You’re Patient Zero Dan Koelsch, December 15, 2009December 15, 2009 The movie Daybreakers has intrigued me ever since I saw the trailer for the first time. How can you not love the idea of society being predominantly vampires, with free humans being outlaws? It’s a world I would love to get right in the thick of, and now I can, thanks to a new site called Capture Humans. The site gives you a nice video background of how their society came to be, and it’s even nicer because it uses Facebook Connect to personalize the story. Check out the site to see the video, which claims you are patient zero of the epidemic that has made most of the world vampires. Since there are still some humans roaming free, the site also gives you four tips on how to capture humans safely. With the world’s supply of human blood quickly diminishing, every human is important! Daybreakers, starring Ethan Hawke and Willem Dafoe, opens January 8th, 2010. Viral Marketing Daybreakers
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More
Cause All Kinds Of Mayhem & Destruction With The New App For “The Expendables 2” July 27, 2012July 27, 2012Its not to often studios offer fans the chance to be part of a mega blockbuster actioner like The Expendables 2, but Lionsgate is giving their fans a chance. Okay, not really, the film completed production a couple of months back, but the studio is still giving you a chance… Read More