Daybreakers Gets a Viral Site That Claims You’re Patient Zero Dan Koelsch, December 15, 2009December 15, 2009 The movie Daybreakers has intrigued me ever since I saw the trailer for the first time. How can you not love the idea of society being predominantly vampires, with free humans being outlaws? It’s a world I would love to get right in the thick of, and now I can, thanks to a new site called Capture Humans. The site gives you a nice video background of how their society came to be, and it’s even nicer because it uses Facebook Connect to personalize the story. Check out the site to see the video, which claims you are patient zero of the epidemic that has made most of the world vampires. Since there are still some humans roaming free, the site also gives you four tips on how to capture humans safely. With the world’s supply of human blood quickly diminishing, every human is important! Daybreakers, starring Ethan Hawke and Willem Dafoe, opens January 8th, 2010. Viral Marketing Daybreakers
District 9 – What Does it Mean? July 10, 2009July 11, 2009So we have been watching videos, we have been clicking links, and we have been posting every single thing we can possibly find on what District 9 the “movie” is. But what does District 9 actually mean? It’s been mentioned as an apartheid movie. But I bet it’s a lot… Read More
Super 8: Development Room Revealed, iOS App Updated, and TV Spot References Viral May 28, 2011The past few days have seen a bunch of ARG-related updates to J.J. Abrams’ Super 8, a film we have been following since the viral campaign began. The biggest news of the week is the addition of a new website to follow that will apparently help reveal the final bits… Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More