AdWeek’s Best of 2000s Includes Viral Videos, Super Bowl Ads, and More Dan Koelsch, December 16, 2009 Adweek, the leading source of news for the advertising industry, has compiled their list of greatest hits of the decade. While most of the categories are for regular advertising, there are some interesting categories worth taking a look at. Their “Media” section has such categories as best Web Site (YouTube), and best Magazine (Wired), but some of their choices ring a little right-winged for my tastes (i.e. Rupert Murdoch for Media Executive of the Decade, Rush Limbaugh for Radio Personality of the Decade). Google got Media Company of the Decade, which isn’t surprising given their plans for world domination. I don’t agree with their decision that Sopranos was the best TV show of the whole decade, but I know a lot of people who would fight me on that. The “Creative” section has some interesting winners, with Nike Plus getting Digital Campaign of the Decade. If you click through all the categories on the page, you’ll realize quickly that Apple and Apple-affiliated brands stole the show (including Product of the Decade for their iPod). Definitely check out the Super Bowl Spot of the Decade, where Adweek has been nice enough to post all the hilarious and touching honorary mentions. Last, but definitely not least is the “Branding” section. Facebook gets an award, and most importantly, viral videos got Marketing Innovation of the Decade. This is great news, because it shows that the mainstream advertising industry recognizes the potential for social networking and viral. Adweek doesn’t extend their appreciation for the viral videos into full-on campaigns or ARGs, but, hey, it’s a start. What do you think of the list? Viral Marketing
Find Your Temptation With “Tyler Perry’s Temptation” Tracker March 17, 2013March 19, 2013Tyler Perry’s Temptation is about a marriage counselor who gets bored in her own marriage and has an affair with an obsessive man, which leads to trouble. The film opens in theaters March 29th, but if you want to discover your own temptations, there’s an app for that. Read More
New Clip Added To “Super 8” Editing Room Viral Site March 21, 2011March 22, 2011There is a new update to the piecemeal clip on S8editingroom.com, and while it doesn’t show much, it very well could right before the film is released. Take a look for yourselves. Read More
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More