Would You Spend $67 on a Book About Alternate Reality Games? Dan Koelsch, December 17, 2009December 17, 2009 No need to clean your glasses, you read that headline right. There have been books and guides on Alternate Reality Games before, but the newest one carries a doozy of a price. The book, offered on Amazon, was released on November 23rd, and has the exceptionally long title “Alternate Reality Game: Narrative, Artificial intelligence, Video game, Multimedia, Internet, Perplex City, I Love Bees, Halo 2, Lost Experience, Lost (TV series), The Truth About Marika”. Sounds interesting, but it’s a whopping $67! What could justify this cost? It’s hard to tell. The book is paperback and only 148 pages long, two things that usually lead lower prices. The description of the book just explains the concept of ARGs in a paragraph, so that’s not much help. If you find out why it’s so expensive, let us know! Viral Marketing
Check Out This Modernized Tron Trailer March 30, 2010March 30, 2010If you’ve ever watched a trailer from say 1990 or before, you know how horribly boring and wordy they are. Fortunately, with the much-anticipated Tron Legacy coming out this year, YouTuber Chris Drew has created a modern trailer for the original 1982 hit. It’s really well done, full of action… Read More
“Super 8” and “TRON: Legacy” Virals Say Happy Thanksgiving November 24, 2010Sure, Thanksgiving isn’t until tomorrow, but aliens and computer programs need a day off too! Both of the viral campaigns we are following right now gave holiday updates, though neither seems to major (at least at first glance. What did they have to say? Find out after the break. Read More
New Posters for Surrogates, 9, and 2012 July 2, 2009July 2, 2009I know what your thinking. Posters? Who cares? Well…I do. It’s rare to get posters for three films we are covering in one day, and these are actually pretty cool. First up, we have the first official poster for Surrogates. Click on the image for a larger version. Next we… Read More
As much as I’m happy to see another book about ARGs, I’m very suspicious of this one. In fact, I wonder if it isn’t actually some kind of “book-spam.” The description on Amazon, for example, is basically just a copy-paste job from the Wikipedia entry on ARGs, and the cover of the book features an Xbox controller, which is an odd design choice. The overall sense I get is that this was put together by some people who are looking to make a little quick money. Want more proof, check out the “author’s” Amazon profile…
iwas looking was for reviews about him and i found this site. I ‘m very suspicious of this book too. There´s a high price for a small book. I´m in doubt of “to buy or not to buy”. Have someone already read? I found this book recently too http://www.amazon.com/Building-Through-Alternate-Reality-Digital/dp/1404213570/ref=sr_1_3?ie=UTF8&s=books&qid=1262720092&sr=1-3.Althougt it seems to me an introductory issue about args.best wishes,