Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

10 Awesome Uses of Augmented Reality Marketing

Dan Koelsch, December 27, 2009December 27, 2009

Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we have shown before.


The two listed are the simulated Transformer helmet for Transformers: Revenge of the Fallen and the simulated Enterprise from this year’s Star Trek. Check out their example videos below:






While the list neglects other movie campaigns with augmented reality (District 9 and the G.I. Joe DVD cover come to mind first), the fact that two of the top 10 “awesome” uses are for movies is a good sign. Hopefully we’ll see the trend continue next year. My favorites on the list are the ones that actually let you play a real game, like the TOPPS one below:


Viral Marketing Star TrekTransformers 2

Post navigation

Previous post
Next post

Related Posts

Check Out This Iron Man 2 Trailer Remix

March 15, 2010

Thanks to the wonders of cheap editing software, there countless videos on the Internet that cut up the two Iron Man 2 trailers for various reasons. Just last week, we saw a fan-created extended trailer that featured clips from both real trailer. However, I really like this remix of the…

Read More

“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance

January 21, 2011

Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing.

Read More
Comic-Con

Facebook Post Teases A New “Predators” Project To Be Announced At Comic-Con

July 15, 2013

The last time we had a Predator movie on the big screen was Robert Rodriguez’s Predators which came out about 3 years ago. There was talk of a follow-up movie, but nothing ever came to fruition. With Comic-Con almost upon us, an interesting image has popped up online that could possibly…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.