10 Awesome Uses of Augmented Reality Marketing Dan Koelsch, December 27, 2009December 27, 2009 Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we have shown before. The two listed are the simulated Transformer helmet for Transformers: Revenge of the Fallen and the simulated Enterprise from this year’s Star Trek. Check out their example videos below: While the list neglects other movie campaigns with augmented reality (District 9 and the G.I. Joe DVD cover come to mind first), the fact that two of the top 10 “awesome” uses are for movies is a good sign. Hopefully we’ll see the trend continue next year. My favorites on the list are the ones that actually let you play a real game, like the TOPPS one below: Viral Marketing Star TrekTransformers 2
Featured App: George R. R. Martin’s A World of Ice and Fire December 5, 2012December 5, 2012There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More