10 Awesome Uses of Augmented Reality Marketing Dan Koelsch, December 27, 2009December 27, 2009 Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we have shown before. The two listed are the simulated Transformer helmet for Transformers: Revenge of the Fallen and the simulated Enterprise from this year’s Star Trek. Check out their example videos below: While the list neglects other movie campaigns with augmented reality (District 9 and the G.I. Joe DVD cover come to mind first), the fact that two of the top 10 “awesome” uses are for movies is a good sign. Hopefully we’ll see the trend continue next year. My favorites on the list are the ones that actually let you play a real game, like the TOPPS one below: Viral Marketing Star TrekTransformers 2
Exclusive: We Help “Find Me Event” Unleash Their Abduction Video October 14, 2011October 14, 2011A few months ago we did an article on Find Me Event, the ARG where you, the viewer, takes part in locating a prisoner locked away by the evil Architect. This past week we gave you guys even more information with a promise that something big is right around the… Read More
Follow Up: Details on the Mortal Kombat Short June 10, 2010June 10, 2010On Tuesday we brought you a short film titled Mortal Kombat: Rebirth. As suspected, the short was proof-of-concept for a gritty ‘R’ rated version of a feature film for the video game franchise. The video was directed by Fame director Kevin Tancharoen (surprising, right?), and thanks to Collider’s interview with… Read More
LEGO Rejects “Firefly” Submission, Explains Itself After Two High Profile Rejections May 8, 2012I have loved LEGO toy building bricks since I was a kid, so I love the concept behind LEGO® CUUSOO. You can submit your own ideas for LEGO playsets, and if it gets 10,000 supporters, LEGO will review it to possibly make it themselves. If it sounds too good to… Read More