10 Awesome Uses of Augmented Reality Marketing Dan Koelsch, December 27, 2009December 27, 2009 Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we have shown before. The two listed are the simulated Transformer helmet for Transformers: Revenge of the Fallen and the simulated Enterprise from this year’s Star Trek. Check out their example videos below: While the list neglects other movie campaigns with augmented reality (District 9 and the G.I. Joe DVD cover come to mind first), the fact that two of the top 10 “awesome” uses are for movies is a good sign. Hopefully we’ll see the trend continue next year. My favorites on the list are the ones that actually let you play a real game, like the TOPPS one below: Viral Marketing Star TrekTransformers 2
Don’t Just Watch TV, Interact with TV! NBC Goes “Live”! April 17, 2011April 18, 2011Last month, NBC began testing a new feature that would allow viewers to interact with other viewers during the shows they were watching. You could play trivia games, vote in polls and more during a live broadcast of The Office, The Celebrity Apprentice or The Biggest Loser. NBC has officially… Read More
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More