10 Awesome Uses of Augmented Reality Marketing Dan Koelsch, December 27, 2009December 27, 2009 Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we have shown before. The two listed are the simulated Transformer helmet for Transformers: Revenge of the Fallen and the simulated Enterprise from this year’s Star Trek. Check out their example videos below: While the list neglects other movie campaigns with augmented reality (District 9 and the G.I. Joe DVD cover come to mind first), the fact that two of the top 10 “awesome” uses are for movies is a good sign. Hopefully we’ll see the trend continue next year. My favorites on the list are the ones that actually let you play a real game, like the TOPPS one below: Viral Marketing Star TrekTransformers 2
Michael J. Fox Re-Shoots Back to the Future Teaser October 13, 2010This year marks the 25th anniversary of Back to the Future, a new classic that still lives on to this day. We’ve seen a few things to honor the occasion (including a Blu-Ray release of the Trilogy). Now the cast looks to be having a reunion at the Spike 2010… Read More
Test Subjects Needed ARG Updates: Scary Voicemail And More July 7, 2011When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including… Read More
2012 Viral: iPhone App and the IHC on Charlie Frost August 6, 2009August 6, 2009Looks like The Institute for Human Continuity has heard of Mr. Charlie Frost. Frost posted on his blog a video from a woman asking what separates the IHC from “the crazy guy on the corner”? Dr. Soren replies with a very thorough and diplomatic answer. Seems simple enough, but this… Read More