Insert Face Here – Twice Scott Caldwell, December 29, 2009 As odd as that sounds, that’s exactly what you get to do! If you can remember back to DAY FOUR of my 12 Days of Viral run, I spoke about the movies that have pages to allow you to “something-fy yourself”, you are given the chance to change yourself into possibly a character of that film. Well, now we have two more to add to your collection. With the early release of next year’s Daybreakers, you now have to opportunity to scare up you friends into thinking that you are vampire. And they are next! Head over to the Vampire Recruiter, and find out how to sign up. And now with the wonderfully placed release of District 9 on DVD, their site, District9Movie, gives you the chance of a lifetime! Want to let your friends know that you were there in Johannesburg, well now you can! (please note that all pictures make you a chubby guy with a pink head or a lady with a bad part – no refunds) Viral Marketing DaybreakersDistrict 9
‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets” October 2, 2014Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the… Read More
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
‘The Bourne Legacy’ Viral Has You In Their Sights July 16, 2012July 18, 2012The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral… Read More