Viral Video: Big Men Don’t Feel Pain Dan Koelsch, December 30, 2009December 30, 2009 Thanks to Current, we have a pretty funny video from the Rotten Tomatoes Show about how large guys (usually antagonists) never feel pain in movies, as you might have noticed in the new Sherlock Holmes film. Take a look: Viral Marketing
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
Video and My Account of The Crazies Premiere February 25, 2010February 25, 2010As I briefly mentioned in my review of the film this morning, the premiere of The Crazies was an event like no other. Overture really went all out to get this audience pumped for the film, treating it like a military quarantine. I’ll explain the “crazy” night (my first premiere!)… Read More