Alice in Wonderland Sends Out Book and Key To Bloggers Dan Koelsch, January 7, 2010November 16, 2010 Our friends at Firstshowing got a nice little present in the mail yesterday in the form of an Alice in Wonderland book full of surprises. In fact, there were books inside books (like those Russian dolls), and a USB drive shaped like a 19th century key. Pretty impressive set up, but there’s even more. The USB key apparently just had the trailer photos we’ve already seen, but there was a note reading “Read Me” (in very Wonderland fashion). Here’s what Alex from Firstshowing had to say about it: The other note I got came on a blue slip of paper. It read: “Greetings! The proper spelling of Alice’s last name is KINGSLEIGH. That’s Kings-L-E-I-G-H… not L-E-Y. Thank you. Sincereleigh ~ Walt Disney Studios Motion Pictures Publicity.” I’m not sure if that’s a joke or a hidden message or what, but I feel like there’s something else there. I’m going to keep searching the books and scouring the web to find more. I did notice that in one of the books, the second to smallest one that’s labeled “Characters” it spells Alice’s name as “Kingsley.” Maybe there’s something going on? Or else Disney was just correcting a spelling mistake.Alex doesn’t think it’s a full-on viral game, but we’ll have to wait and see. I haven’t heard of any other bloggers getting the package, but if you do, let us know! To see more of the books and note, check out Alex’s article or the short video he made embedded below: Alice in Wonderland Promo Book Unboxing from FirstShowing.net on Vimeo. Alice in Wonderland, directed by Tim Burton and based off the book “Alice’s Adventures in Wonderland” by Lewis Carroll, opens nationwide on March 5th. Update: As I expected, other bloggers also got the promo package, including Latino Review, who have some videos on their site, so check that out. Viral Marketing Alice in Wonderland
Warner Brothers Introduces Movies As Apps February 16, 2011In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight… Read More
NASA Indiegogo Campaign Reaches Funding Goal; Trailer to Be Shown Before “Star Trek Into Darkness” April 2, 2013April 2, 2013We Are The Explorers, an Indiegogo campaign wants to put a 30-second trailer for NASA in front of Star Trek Into Darkness in May. Using footage from a video NASA released last year, We Are The Explorers hopes to help inspire the next generation of Space explorers. And what better… Read More
“Gone Girl” Trailer Launches A Terrific Bone Chilling Viral Campaign April 14, 2014April 17, 2014David Fincher may have dropped out as director of Sony Pictures’ upcoming Steve Jobs’ biopic, but we still have his adaptation of Gillian Flynn‘s mega-bestseller Gone Girl to look forward to. Now at first it may seem like a film like this would not have a viral marketing campaign. But… Read More
LatinoReview (FFFFFFFFFF) and a few others got the same thing. You can find all the sites via Google News.The only thing is- Where is MovieViral’s free stuff?
I LOVE ALICE IN WONDERLAND! Big Big fan and I am so looking forward to Tim Burtons film so much should be friggin awesome! Anything to see it again on the big screen the TV versions have been pretty crap good to finally have someone take it seriously!This will be one trippy, freaked out ride I am going to Love it and I am sure i wont be alone!I have some similar tripped out artwork of “Alice in Wonderland” check her out here! ASK ALICE!!