Alice in Wonderland Sends Out Book and Key To Bloggers Dan Koelsch, January 7, 2010November 16, 2010 Our friends at Firstshowing got a nice little present in the mail yesterday in the form of an Alice in Wonderland book full of surprises. In fact, there were books inside books (like those Russian dolls), and a USB drive shaped like a 19th century key. Pretty impressive set up, but there’s even more. The USB key apparently just had the trailer photos we’ve already seen, but there was a note reading “Read Me” (in very Wonderland fashion). Here’s what Alex from Firstshowing had to say about it: The other note I got came on a blue slip of paper. It read: “Greetings! The proper spelling of Alice’s last name is KINGSLEIGH. That’s Kings-L-E-I-G-H… not L-E-Y. Thank you. Sincereleigh ~ Walt Disney Studios Motion Pictures Publicity.” I’m not sure if that’s a joke or a hidden message or what, but I feel like there’s something else there. I’m going to keep searching the books and scouring the web to find more. I did notice that in one of the books, the second to smallest one that’s labeled “Characters” it spells Alice’s name as “Kingsley.” Maybe there’s something going on? Or else Disney was just correcting a spelling mistake.Alex doesn’t think it’s a full-on viral game, but we’ll have to wait and see. I haven’t heard of any other bloggers getting the package, but if you do, let us know! To see more of the books and note, check out Alex’s article or the short video he made embedded below: Alice in Wonderland Promo Book Unboxing from FirstShowing.net on Vimeo. Alice in Wonderland, directed by Tim Burton and based off the book “Alice’s Adventures in Wonderland” by Lewis Carroll, opens nationwide on March 5th. Update: As I expected, other bloggers also got the promo package, including Latino Review, who have some videos on their site, so check that out. Viral Marketing Alice in Wonderland
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
New ‘Office’ Webisodes to Premiere October 21st October 4, 2010Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that… Read More
LatinoReview (FFFFFFFFFF) and a few others got the same thing. You can find all the sites via Google News.The only thing is- Where is MovieViral’s free stuff?
I LOVE ALICE IN WONDERLAND! Big Big fan and I am so looking forward to Tim Burtons film so much should be friggin awesome! Anything to see it again on the big screen the TV versions have been pretty crap good to finally have someone take it seriously!This will be one trippy, freaked out ride I am going to Love it and I am sure i wont be alone!I have some similar tripped out artwork of “Alice in Wonderland” check her out here! ASK ALICE!!