Intel and Toshiba’s “The Beauty Inside” Could Star You Dan Koelsch, July 29, 2012 Last summer, we covered a social media film experience called Inside, which was sponsored by Intel and Toshiba. While it got a lot of followers, the end result had mixed reactions. However, the computer company was not fazed, and they are back at it again this summer. Get the details on their new project, which could star you, after the break. This new social film is titled The Beauty Inside, and is being directed by Drake Doremus (Like Crazy). It’s a romantic tale of a guy has his eye set on a girl (played by Mary Elizabeth Winstead), but he has one big problem: he wakes up every day as a different person. This is where you come in. Follow the film on Facebook, where you can submit your audition photo and video to become one of the incarnations of this guy (internally voiced by Topher Grace). Watch the trailer below.Episode 1 premieres on August 16th, and we’ll bring you any updates as they become available. ARGs & Campaigns Social Networks Viral Marketing IntelThe Beauty InsideToshiba
Viral Video Round-Up: Pocahontas Parody, Harry Potter Pole Dance, GLEE’s Super Bowl Ad, Silence is Golden, and Nooo! February 9, 2011Viral videos are like cattle. They are wild beasts that sometimes need to be rounded up to keep control. After the break see some of the most recent cattle grazing the Internets. Read More
Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed August 6, 2011Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. Read More
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More
Please watch my auditions for this project (and “like” them if you approve). Lisa’s “‘Secret Destinations,’ According to Me” audition: http://on.fb.me/RSy5v0 Lisa’s “The Best (Or Worst) Pick-Up Line I Ever Heard” audition: http://bit.ly/O2WQ8qLisa’s “What I Would Do If I Was A ‘Normal’ Person” audition:http://on.fb.me/N9F6csLisa’s “Why I Need A (Best) Friend” audition: http://on.fb.me/RSAfuE