New Service Gives Low-Budget Films, ARGs a Chance Nick Butler, January 17, 2010January 17, 2010 A new service called Hukilau is offering low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” The service allows members of the Hukilau community to become producers of independent films or remain consumers, by watching and rating the films.The word hukilau derives from ancient Hawaiians, referring to a type of fishing. In Hawai, a large number of people, usually family and friends, would work together in casting the net from shore and then pulling it back. Anyone who participated in the process would share in the catch (Wikipedia).The service gives ARGs a new platform. The hope is that the Hukilau community will participate in independent-made alternate reality games, and provide feedback to the puppetmasters. If the Hukilau service works, it’s nothing short of revolutionary.“I’ve always seen a potential for more for transmedia,” says Joseph Matheny, commenting on why the service includes ARGs “I think [ARGs] can now move into the position of becoming a recognized artform in it’s own right, like film or novels.”Hukilau will be a flexible service that can be modified by the imagination of the project creators. For the ARG aspect, members of the community may be called upon as participants, or even collaborators. The site will also be used as a “viewing station” for video enthusiasts, who will be able to view, rate, and purchase content. Members will be able to interact with content and it’s creators, giving consumers full access to the day-to-day activities of film-making.For more information, visit Hukilau.us or follow Hukilau on twitter.What do you think of the Hukilau service? How will it impact the future of independent films? Leave a comment below. Viral Marketing ARGCommunityDefaultHukilau
More 2012 Viral? Yes Please. September 12, 2009Yesterday I told you about a new viral site for 2012, and now, Mr Charlie Frost has done it again. He must keep his Winnebago jam packed with resources. It’s like an Encyclopedia Britannica of viral. ThisIsTheEnd is reporting yet another viral site (once again, confirmed to be Sony’s) called… Read More
“The Hunger Games” Viral Adds District Seals October 4, 2011October 6, 2011The Hunger Games viral hasn’t seen too much activity since its launch a few months ago. But now TheCapitol.pn site has been making a few updates. When you enter the site and scroll over to the right, you will notice district numbers on the official calendar. These posts tell you… Read More
M. Night Shyamalan Spoofs His ‘Devil’ Trailer August 27, 2010While the trailer for M. Night Shyamalan’s Devil has caused a stir for the wrong reason (despite it looking good, audiences groan out loud when his name comes up), Shyamalan has kept a good sense of humor. He stars in a Devil parody trailer featured on MTV called “Escalation”, where… Read More
Cool, but… …funding through a concept known as “crowdsourcing”. So *Sourcing = Funding resources ? http://en.wikipedia.org/crowdsourcing tell me that CrowdSourcing = Crowd(OUT)Sourcing Hmm….
They’re not using the actual definition. You can read more about it here: http://hukilau.us/FOR_IMMEDIATE_RELEASE.html
Meaning that Crowd-Sourcing is not about Outsourcing as Wikipedia defines it, but is actually a synonym of Crowd-Funding – where the Funded resources are Money and Tasks/Efforts, from the one or many that contribute from the invited Crowd? Hmm…
Join the discussion!http://startups.com/questions/15565/is-crowd-sourcing-about-outsourcing-or-is-it-about-sourcing-funding
Jarra: Sorry I didn’t answer your question sooner but I’ve been trapped in airports in a endless chain of delay, cancel, grounded flights all week. *whew!*So, to the point: We debated using “Crowdfunding” to describe what we do, but decided it was too narrow. We will enable directors to resource crew, actors, writers, et al. as well as to solicit funding. therefore, “Crowdfunding” was less appropriate as a description of our services. “Crowdsourcing” or “Crowdresourcing” fits better. Thanks.