SNL Takes on Avatar and Late Night Feud Dan Koelsch, January 17, 2010 Sigourney Weaver was the host of Saturday Night Live this week, so of course you’d expect an Avatar parody, since Weaver starred in the film. Well, we definitely got one. Actually, we got blessed with three, and James Cameron even jumped in on the action by premiering Laser Cats 5 to SNL exec producer Lorne Michaels. This is one of my favorite recurring sketches on the show, and this one was great as it made hysterical references to pretty much every Cameron film. We also finally get to see the sex scene from Avatar, and Weaver reacts to internet comments on her and the film. And of course SNL couldn’t ignore the late night talk show fiasco. We have both Seth’s marriage analogy of the situation and Larry King’s take on it. Check out all the videos, embedded after the jump. Viral Marketing James CameronNBCSaturday Night LiveSigourney WeaverThe Tonight Show
Robert Rodriguez’s Newest Film Stars Kobe Bryant February 3, 2011We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
Catch Up On The Latest “Gotham” News With Online Edition Of The “Chronicle” July 23, 2014July 23, 2014It’s been while since we have covered a Batman-related viral website. And while we unfortunately are not reporting on the start of the viral marketing campaign for Batman v. Superman: Dawn of Justice, another major Batman property has offered up a tease for fans. The Gotham Chronicle, Bruce Wayne’s hometown… Read More
They let NBC and the whole situation off the hook. It wasn’t the funniest of sketches I’ve ever seen.