Discover Your Kryptonian Indentity And Ancestral House With The “Man of Steel” Glyph Creator David Weaver, May 23, 2013 Kal-el wasn’t born on Earth. He came from the distant alien world of Krypton. When a child of Krypton is born, they are tied directly to the legacy of their Ancestral House. That legacy is defined by certain traits and characteristics instilled into each child. Now you too can discover your Kryptonian birthright with a new Man of Steel app! Get the details after the break. Being a child of Krypton doesn’t sound easy, but at least discovering your house and Kryptonian namesake is made easier by the new Glyph Creator. After answering a series of questions you will be assigned a house which comes with it’s own Glyph. That Glyph can then be applied to any of your many social apps to display your Kryptonian heritage with great pride as you await the forthcoming battle between Kal-el and General Zod, which is less than a month away.Man of Steel opens theatrically June 14, 2013. Apps ARGs & Campaigns Viral Marketing AppMan of Steel
Mortal Kombat Web Series Debuts First Episode April 12, 2011After Kevin Tancharoen’s self-made Mortal Kombat short film spread like wildfire on the Internet, Warner Brothers and Machinima teamed up with Tancharoen to produce a ten episode web series based on the film. Now the highly anticipated first episode is finally online as of midnight, and it’s already gotten over… Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More
Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface August 29, 2011Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission…. Read More