Vauxhall Crossed, A Real Life What IF? Iain Welford, January 24, 2010January 24, 2010 Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year.The blog lays out the purpose of the viral campaign as well as detailing the websites and social network they will use to get their viral out there. The idea is simple really. Vauxhall Crossed is a spy movie, so you look for fans of the genre, people who will most likely talk about this film to their friends and social networks, spreading the word as all good viral campaigns do. The blog then dissects that idea further to find out more about your audience and how you will snare them. The audience will be split three ways. People who are interested in the subject matter, people who aren’t, and people who think it’s fun to fool their friends. At the moment they’re using tolls on both Facebook and Twitter to find out who has an existing interest. Mentions of key words and phrases such as “spy” or “James Bond” get picked up on, and the poster will be sent a message from the viral. It’s pretty cool in the way it works. The website and story arc for the viral so far is also laid out. The main movie website will feature a website for a Chinese restaurant, Wing Tip which acts as a front for the spy organization. Become a member of the fairly innocuous website and you will gain access to a “confidential” page. Your Handler will be there to greet you and start on you path to becoming a spy.One of the most interesting parts of the campaign is the Ning website which will allow more hardcore members the chance to create their own missions, role-play and fiction.The blog is a really interesting insight that we as followers don’t often get to see. If you want to follow it, here are the important parts:Wingtip Chinese Take-AwaySRR22 – the operational twitter accountWing Tip Food – Wing Tips twitter accountThis is a rare opportunity to find out the workings of an ongoing campaign. What do you think of what they have so far. Let us know below. Viral Marketing Vauxhall CrossedWhat IF
The Office Wants You To Get Wuphf’d September 29, 2010September 29, 2010I am probably not the only person who loses track of all the communication and social networks they maintain. Fortunately, The Office‘s Ryan Howard (B. J. Novak) has created a new social network, Wuphf, that will sync up every last communication service you operate, from fax machines to Twitter. The… Read More
“We Are What We Are” Interactive Gif Introduces You To The Parker Sisters September 30, 2013September 30, 2013If you haven’t heard of Jim Mickle‘s We Are What We Are, which debuted earlier this year at the 2013 Sundance Film Festival and was in the Directors’ Fortnight section at the 2013 Cannes Film Festival, don’t worry not too many people have. The film is actually remake of the… Read More
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past September 11, 2010September 11, 2010We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also… Read More