Newly Launched “Dredd” Viral Site Riffs The Drudge Report Michael Lee, August 21, 2012 Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has launched. The site is a riff on the Drudge Report, and much like that website, the Dredd Report has links to a variety of news, videos, and photos. The newly launched site centers its attention on Mega City One (the fictional city where the movie is set) and how the new drug Slo-Mo has taken a hold of its citizens. Hit the jump for more info.The links provided on the site take you to a number of news pieces or images relating to today’s news. Most of the links takes you to a variety of real world news articles reporting on cities combating the war on drugs. But there are also animated gifs, a crime report, PSA ad that takes you to a video (which you can check out below) warning you about the dangers of using Slo-Mo. Just like the drug’s name, the user’s perception slows down dramatically, and according to the site, time appears to pass at 1% normal speed.There is also an ad that is recruiting people to be Judges themselves, but the ad takes you to the film’s official Twitter account, which is more like a newsfeed for all that is happening in Mega City One. Links to the film’s Facebook account is also provided.The Dredd Report is a pretty cool site full of faux headlines taking you to real world news articles and other bits relating to Mega City One, so check it out. I’m sure there will be more updates to the site as we get closer to the film’s release. Dredd will open in theaters on September 21st. Viral Marketing DreddLionsgateThe Dredd Report
Two New “The Dark Knight Rises” Posters! July 5, 2012July 5, 2012We are now about two weeks away from the epic conclusion of the Dark Knight Legend and the marketing machine seems to be working overtime. We recently told you about an online game called The Fire Rises in which you play as a member of Bane’s army. Well it got… Read More
Test Subjects Needed ARG Updates: Scary Voicemail And More July 7, 2011When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including… Read More
District Nueve – Part II July 18, 2009July 31, 2009If you remember, I wrote an article stating how I feel as if District 9 is about the issues between Mexico and the United States. Of course there were a lot of people crying foul and stating it was the apartheid, and not immigration. Well, io9.com has continued that belief… Read More