Newly Launched “Dredd” Viral Site Riffs The Drudge Report Michael Lee, August 21, 2012 Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has launched. The site is a riff on the Drudge Report, and much like that website, the Dredd Report has links to a variety of news, videos, and photos. The newly launched site centers its attention on Mega City One (the fictional city where the movie is set) and how the new drug Slo-Mo has taken a hold of its citizens. Hit the jump for more info.The links provided on the site take you to a number of news pieces or images relating to today’s news. Most of the links takes you to a variety of real world news articles reporting on cities combating the war on drugs. But there are also animated gifs, a crime report, PSA ad that takes you to a video (which you can check out below) warning you about the dangers of using Slo-Mo. Just like the drug’s name, the user’s perception slows down dramatically, and according to the site, time appears to pass at 1% normal speed.There is also an ad that is recruiting people to be Judges themselves, but the ad takes you to the film’s official Twitter account, which is more like a newsfeed for all that is happening in Mega City One. Links to the film’s Facebook account is also provided.The Dredd Report is a pretty cool site full of faux headlines taking you to real world news articles and other bits relating to Mega City One, so check it out. I’m sure there will be more updates to the site as we get closer to the film’s release. Dredd will open in theaters on September 21st. Viral Marketing DreddLionsgateThe Dredd Report
Viral Marketing Buy an Album, Get “Fringe” Spoilers? January 8, 2011January 9, 2011I’m not a big fan of the J.J. Abrams sci-fi television show Fringe myself, but I watched a bit of the first season and thought it was interesting. Part of my problem was how complicated the plot was (as should be expected from an Abrams show, even on FOX), but… Read More
“Tron Legacy” Viral Campaign’s Final Countdown December 1, 2010December 1, 2010After weeks of Internet viral activity, the Tron Legacy viral campaign hits the streets once again. We are only 16 days away from the big release and now the two-year viral campaign is coming to a close. The FlynnLives website has been updated with a message saying “The Final Countdown”… Read More
Super 8 Trailer Analysis, New Website, and Poster! March 11, 2011March 16, 2011Today could be certified Super 8 Day, as we’ve gotten a bevy of new content for the J.J. Abrams-directed sci-fi film. First, we finally got the feature length trailer, and now we have an official synopsis, a new viral website, and a poster. Get the details and see how we… Read More