Vauxhall Crossed, A Real Life What IF? Iain Welford, January 24, 2010January 24, 2010 Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year.The blog lays out the purpose of the viral campaign as well as detailing the websites and social network they will use to get their viral out there. The idea is simple really. Vauxhall Crossed is a spy movie, so you look for fans of the genre, people who will most likely talk about this film to their friends and social networks, spreading the word as all good viral campaigns do. The blog then dissects that idea further to find out more about your audience and how you will snare them. The audience will be split three ways. People who are interested in the subject matter, people who aren’t, and people who think it’s fun to fool their friends. At the moment they’re using tolls on both Facebook and Twitter to find out who has an existing interest. Mentions of key words and phrases such as “spy” or “James Bond” get picked up on, and the poster will be sent a message from the viral. It’s pretty cool in the way it works. The website and story arc for the viral so far is also laid out. The main movie website will feature a website for a Chinese restaurant, Wing Tip which acts as a front for the spy organization. Become a member of the fairly innocuous website and you will gain access to a “confidential” page. Your Handler will be there to greet you and start on you path to becoming a spy.One of the most interesting parts of the campaign is the Ning website which will allow more hardcore members the chance to create their own missions, role-play and fiction.The blog is a really interesting insight that we as followers don’t often get to see. If you want to follow it, here are the important parts:Wingtip Chinese Take-AwaySRR22 – the operational twitter accountWing Tip Food – Wing Tips twitter accountThis is a rare opportunity to find out the workings of an ongoing campaign. What do you think of what they have so far. Let us know below. Viral Marketing Vauxhall CrossedWhat IF
Want To Smell Like Princess Leia or Lando Calrissian? Well Now You Can! August 23, 2010Ladies, look at your man, now back to Lando Calrissian. Now back at your man, now back to Lando. Sadly, he isn’t Lando, but he could smell like Lando with new character colognes and perfumes from Star Wars. Slave Princess Leia joins the party as well, as the two get… Read More
Muse Launch Viral Campaign for The Resistance July 19, 2009Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin,… Read More
New Interactive 360° Tour Of “Frankenweenie” Set September 15, 2012October 17, 2012Briefly: Back in June, Disney released an interactive 360° tour of one of the sets of Frankenweenie. The Tim Burton-directed stop motion animation film is about a kid who brings his dog back to life, similar to Frankenstein. The first tour video featured Unit 23, one of the 35 sets… Read More