Prison Inmates Dance To MJ’s This Is It Anthony, January 26, 2010 Yahoo‘s blog Hip-Hop Media Training has a new article by Billy Johnson, Jr. about one of Michael Jackson’s former choreographers (Travis Payne) teaching 1,500 Filipino high security prison inmates (in 2 hours mind you!) a routine of “They Don’t Really Care About Us” from Jackson’s planned This Is It tour (and eventual movie). Check out the video after the jump. I think the video is pretty spectacular, especially since the article states that initially the inmates wanted nothing to to do with the opportunity. There must have been some serious tension prior, but somehow it really did all come together. The song itself is pretty powerful, but to have this rendition with an army like stomp to it really does make it pop. I think they did Michael proud. This isn’t a new idea either. You may remember the great Thriller viral video that’s been around for awhile. This video’s release is very timely, since today “This Is It” released today on DVD and Blu-Ray. Dancing Inmates – Michael Jackson's This Is It @ Yahoo! Video Viral Marketing Michael JacksonThis Is It
Inception Viral Update Goes Nowhere June 7, 2010June 10, 2010When a viral campaign jumps out of the starting gate in a hurry, we get upset due to the high peak followed by a drop. Then, you have the complete opposite where a campaign just does nothing. So what happens when viral starts off leaving you guessing, followed by a… Read More
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More
“Transcendence” Viral Site Delivers A Harrowing Message December 20, 2013A trio of trailers from Wally Pfister‘s Transcendence have been revealed over past few days, each of them having their own unique personality and narrator. While the first two don’t feature any footage, they do give us an idea of the plot of the film. But the third one is… Read More