Word of Mouth Viral: The Haiti Relief Efforts Corey, January 28, 2010October 18, 2011 On January 13th, 2010 the small island of Haiti was devastated. Right before 5:00 PM, a magnitude 7.0 earthquake shook Haiti to it’s core. The earthquake caused massive damage and left thousands of Haitians homeless, and hundreds of thousands dead. Almost instantly, the popular social networking website Twitter was flooded with an outpour of earthquake related tweets. These tweets informed millions of the situation in Haiti and allowed for an immediate understanding of the devastation.This isn’t the first time Twitter has been used as a global news source; a few months ago the world watched as Iranian civilians tweeted during their “revolution,” catching the internet by firestorm and even stopping Twitter from doing their regularly scheduled maintenance.The day of the earthquake in Haiti, celebrities and various public figures with Twitter accounts began asking everyone to see the importance of this event and to donate and help the Haiti relief efforts. Upon these request, the internet was turned into a wildfire of unification, the Red Cross set up a number to donate via text (“HAITI” to 90999), which in turn donated $10 to the cause by adding it to your phone bill. So far over $5,000,000 has been raised.This is the perfect definition of “word-of-mouth” viral. The tweets are in part what made the Haiti relief efforts get as much attention as fast as it did. Once word hit that the relief efforts were established and the was permitted, millions of internet users began talking about it – and not only on Twitter, but YouTube, Tumblr, Myspace, Facebook, and even off the computer with friends and family. The donations were pouring into Haiti. As drastic and terrible as the events were over there, a positive buzz began filling the air. However, that buzz is met with overwhelming sorrow as millions mourn in Haiti and around the world for those lost in this tragic day.The outcry of help from celebrities, public figures, and even the average internet user shows the importance of social networking and the positive effects of viral discussions.Text “HAITI” to 90999 and donate $10 to the relief efforts, or visit RedCross.org for more information. Viral Marketing donationsHaitirelieftexting
The Dark Knight May Occupy Wall Street, Not As The One Percent October 18, 2011October 18, 2011As rich as Bruce Wayne is, he really has no place being at Occupy Wall Street. Director Christopher Nolan (The Dark Knight Rises) seems to think differently as the upcoming New York shoot may include the protests in Zuccotti Park. For more information on this, click the jump. Read More
Verizon’s Secret Campaign: Droid X Twitter Account Found June 21, 2010June 21, 2010If you watch TV, you’ve seen commercials for the new line of Android phones. One thing I’ve noticed is they all seem both creepy and catchy. Following that line of mystery, Verizon Wireless has launched a new, so far secret, campaign for the upcoming release of the Droid X. A… Read More
Tron Legacy Viral Adds Countdown to New Trailer? February 15, 2010August 17, 2010Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity… Read More
Fuck Haiti there is no reason for all of you people to be sending help to them instead of sending help to them you should be reinvesting it into the economy which everyone seems to complain about if you guys reinvested it maybe we would be out of this recession and also who helped us during Katrina…..Your Welcome Nick