Avatar’s Influence Continues: Did China Rename A Mountain For Avatar? Kris, January 29, 2010January 29, 2010 There seems to be no end to what Avatar can do. We already know that movies will have less limits thanks to the new technology that was invented for Avatar, the highest grossing original movie ( More and more films are already coming out in 3-D). But, now a whole country has fallen for the epic blockbuster. A mountain in China, formally known as “The Southern Sky Column” in Zhangjiajie, is now named “Avatar Hallelujah Mountain” because photographs of the mountain influenced Avatar and its beautiful imagery. But China didn’t stop there either. Tourists traveling and seeing these mountains for themselves? The new phrase “Pandora is far but Zhangjiajie is near” is adopted by it’s government? Avatar is the most popular film in China, raking in $80 million from the box office, but we have to slow down for a second and take a deep breath. Did this movie just break a new level of success and is now a landmark in history? If this is true, then make no mistake; Avatar is becoming, if it isn’t already, legendary. Too bad it’s NOT true. Unbelievably, sometimes BBC can’t get their facts straight.“We just put a poster of two pictures comparing ‘South Sky Pillar’ with ‘Hallelujah Mountain’ on the mountain to show people evidence that the Avatar mountain originated here. It is a source of pride to Zhangjiajie,” Xinhua quoted Ding Yunyong, head of the city’s tourism department, as saying.It’s nothing more than a nickname. The mountain did inspire some of the beautiful imagery of Avatar, but we’re not getting tours by it’s name. Still, it is the highest grossing movie in China, and it did give a mountain a nickname. It’s still pretty big, but not as big as it was first claimed to be. Sorry, Avatar fans. James Cameron was probably looking at the photographs upside down. If it was all true and Avatar did get a mountain, I would have said this: Avatar proves that the films have no limits as to what they’re capable of. Movies can do anything, and if anyone doubts that claim then tell them about Avatar. It’s not profit or reviews that define the quality of the movie, it’s the effect it has to the real world, and Avatar is a prime example. But, with the recent denial, could we say the same thing? Maybe, just not so strongly. It’s not the profit, it’s the influence to reality that defines a movie, just look at Star Wars. It may not have gotten a mountain but it did change the way we will see movies and managed to break multiple box office records. Avatar is well on a fan-driven path to making half-naked crowds of tall blue cat smurfs (you can re-phrase that to “crowds of Na’Vi” if it’s inappropriate) at conventions, but that will take time. Do you think Avatar is capable of feats within that caliber? Would you want to see a mountain named after Avatar? You can share your opinion in the comments. Viral Marketing Avatar
2012: Washington DC Drop Location Results in Access to the ARC Website and Other Updates October 15, 2009October 15, 2009Another day, another drop location for the 2012 viral campaign, only this time, we actually got something out of it other than just pointless schematics (see the new ones on the forum). The last location gave us a password, and this time we got a username. We speculated the login… Read More
Tron Legacy Viral Adds Countdown to New Trailer? February 15, 2010August 17, 2010Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity… Read More
MovieViral’s Official Comic-Con 2009 Guide! July 21, 2009June 6, 2010(EDITOR’S NOTE: PLEASE SEE OUR COVERAGE UPDATE) It’s almost here! The one and only 2009 San Diego Comic-Con International is coming up in two days. To be sure you’re still infected with viral, MovieViral.com will be at the 2009 Comic Con for live coverage. I will be there, giving you… Read More
I think it is kinda cool there is already a website for it. AvatarHallelujahMountain.Com Check it out.