Sony Brings “Heavy Rain” to the ARG World! Steve, January 30, 2010January 30, 2010 This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own personalites, jobs, and backstories. The campaign, called “Four Days”, has interested gamers register on the games’s website, HeavyRainPS3.com to begin their search. As of yesterday, people who’ve just registered or have previously done so received an email directing them to www.heavyrainps3.com/rainisfalling. Here, the first clue towards finding the true identity of the Origami Killer is the Twitter username “perfectfolds“. As of currently, all participants (me being one of them), are keeping an eye out for more clues and sites, especially from the afformentioned Twitter page. I’ll be reporting more news on this ARG as it develops! Until next time, this is Steve Kidd signing off! Viral Marketing Heavy RainPS3SonyVideo Game
Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots January 22, 2011While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. … Read More
Viral Video: Chris Klein Auditions for Mamma Mia May 19, 2010There’s a video that has been on the Internet for only a day and is already spreading like wildfire. In what looks to be real leaked footage, actor Chris Klein (American Pie) auditions for a role in the 2008 musical Mamma Mia, which stars Amanda Seyfried and Meryl Streep. Usually… Read More
South Park Takes on Tron, Facebook, and Chat Roulette April 8, 2010Last night, South Park‘s newest episode, “You Have 0 Friends”, tackled the subject of social networking, and once again, they did it brilliantly. All of Stan’s friends are on Facebook, but Stan wants to do real things, like play video games. However, once his friends surprise him with an account,… Read More