Sony Brings “Heavy Rain” to the ARG World! Steve, January 30, 2010January 30, 2010 This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own personalites, jobs, and backstories. The campaign, called “Four Days”, has interested gamers register on the games’s website, HeavyRainPS3.com to begin their search. As of yesterday, people who’ve just registered or have previously done so received an email directing them to www.heavyrainps3.com/rainisfalling. Here, the first clue towards finding the true identity of the Origami Killer is the Twitter username “perfectfolds“. As of currently, all participants (me being one of them), are keeping an eye out for more clues and sites, especially from the afformentioned Twitter page. I’ll be reporting more news on this ARG as it develops! Until next time, this is Steve Kidd signing off! Viral Marketing Heavy RainPS3SonyVideo Game
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2014 Best Picture Nominee Posters In Lego Form February 13, 2014February 13, 2014American commercials may not be as adept to getting A-list stars to appear on their commercials like international commercials do – have you seen what they did for The Lego Movie-, but they sure know how to spark some interest through satirizing or parody. Now the film may not be… Read More
Does Newest Viral Video For “They’re Here” Give Clues? September 27, 2010The mystery surrounding the upcoming film They’re Here is really coming to fervor as the countdown to October 10th runs out in less than two weeks. We know almost nothing about the film, other than it looks to be independently made in Europe, and it’s most likely about an alien… Read More