Sony Brings “Heavy Rain” to the ARG World! Steve, January 30, 2010January 30, 2010 This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own personalites, jobs, and backstories. The campaign, called “Four Days”, has interested gamers register on the games’s website, HeavyRainPS3.com to begin their search. As of yesterday, people who’ve just registered or have previously done so received an email directing them to www.heavyrainps3.com/rainisfalling. Here, the first clue towards finding the true identity of the Origami Killer is the Twitter username “perfectfolds“. As of currently, all participants (me being one of them), are keeping an eye out for more clues and sites, especially from the afformentioned Twitter page. I’ll be reporting more news on this ARG as it develops! Until next time, this is Steve Kidd signing off! Viral Marketing Heavy RainPS3SonyVideo Game
I Can’t Believe It’s Not Inspector Spacetime! “Community” Actor Launches Webseries Based on Character September 16, 2012September 16, 2012When Travis Richey shot his first scene as Inspector Spacetime (Community‘s Doctor Who equivalent), he immediately saw the potential of the character outside of a cameo here and there. So Richey set out to create a web series with his writing partner and pitched it to NBC and Sony. That… Read More
Early Twitter Responses to District 9 Trailer May 1, 2009April 7, 2010The teaser trailer for District 9 was released at midnight (online and in front of X-Men Origins: Wolverine) and it looks like the reviews are pretty positive. See a selection after the jump (some edited for clarity and content). Read More
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More