Avatar: Brutal Video Review and How It Should Have Ended Dan Koelsch, February 1, 2010July 4, 2010 You may remember when we featured a certain YouTuber reviewing Star Wars: The Phantom Menace in a 70 minute epic video. Well, he’s back, and this time he’s got his eyes set on James Cameron’s Avatar. Although I enjoyed all one hour and 10 minutes of his previous endeavor, I’m glad his Avatar review is only 18 minutes long. However, I don’t completely agree with his review this time around. Check it out, plus Avatar’s “How It Should Have Ended” treatment, after the jump. What do you think of the review? While his Phantom Menace review really hit on some key points and the complete nonsense of the film, I feel this one was more of a “it’s not as great as everyone thinks” review. The popular “How It Should Have Ended” series is great, and they definitely got it right this time, assuming the Na’vi really don’t know about Unobtainium. As far as the question why they just don’t blow the moon up from space? I imagine they’ll address that in the sequel (I hope). Viral Marketing AvatarHow It Should Have EndedViral video
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
ARGs & Campaigns ‘American Hustle’ Vinyl For The Movie Fan Hits Stores On Record Store Day! November 22, 2014November 22, 2014Film enthusiasts rejoice! Studios are listening to your wishes for certain objects in movies. In a campaign that celebrates the tangibility of music in a digital age, the folks over at Sony music have released a limited edition of the American Hustle soundtrack on glorious vinyl. Seems to be a… Read More
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More