Avatar: Brutal Video Review and How It Should Have Ended Dan Koelsch, February 1, 2010July 4, 2010 You may remember when we featured a certain YouTuber reviewing Star Wars: The Phantom Menace in a 70 minute epic video. Well, he’s back, and this time he’s got his eyes set on James Cameron’s Avatar. Although I enjoyed all one hour and 10 minutes of his previous endeavor, I’m glad his Avatar review is only 18 minutes long. However, I don’t completely agree with his review this time around. Check it out, plus Avatar’s “How It Should Have Ended” treatment, after the jump. What do you think of the review? While his Phantom Menace review really hit on some key points and the complete nonsense of the film, I feel this one was more of a “it’s not as great as everyone thinks” review. The popular “How It Should Have Ended” series is great, and they definitely got it right this time, assuming the Na’vi really don’t know about Unobtainium. As far as the question why they just don’t blow the moon up from space? I imagine they’ll address that in the sequel (I hope). Viral Marketing AvatarHow It Should Have EndedViral video
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More
Fake S’lebSuit Commercial Used To Promote HBO’s Paparazzi Documentary October 1, 2010Adrian Grenier (Entourage) directed and co-stars in the documentary called Teenage Paparazzo, which chronicles the life of 14-year-old Austin Visschedyk a full-fledged member of the paparazzi. The film debuted on HBO this Wednesday, and last week a fake long-form commercial debuted online to promote it. The ad is for a… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More