The Repo Men Are Collecting On Their Debts Iain Welford, February 4, 2010February 4, 2010 Yesterday we found a viral website for new film Repo Men, but today things have gotten far more interesting! Taking the viral into the real world, Wired Magazine, Universal Studios and Lone Shark Games have collaborated to bring you the chance to run for your life! In late February those selected will go on the run, hoping to evade the Repo Men to win a total prize of $10,000 if you can outrun them for a full month. To enter you will have to apply. Send 3 recent pictures and 2 minutes of video of yourself to runners@wired.com to be considered. Check out the contest’s official page for more rules and details. Applications are due February 10th, so get a move on! This looks brilliant and I love it when a viral campaign goes out into the real world, so what are you waiting for? Send your applications in now! The idea is to be invisible for a whole month, and if you want to find out more (and get tips), look at their previous contest to get an idea what you are up against. Their staff writer made it 25 days. Will you take part? Leave your comments below and if you hear anything back from them, let us know! Repo Men opens April 2nd. Contests Viral Marketing ContestsJude LawRepo menwired
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
Play the “30 Minutes or Less” Online Game June 7, 2011In the comedy 30 Minutes or Less, Jesse Eisenberg plays a pizza guy who gets a bomb strapped to his body and must rob a bank to have it deactivated (based loosely on a true story). Columbia Pictures has decided that you may want to play a game involving the… Read More
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade July 23, 2010October 18, 2011Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The fun… Read More