The Repo Men Are Collecting On Their Debts Iain Welford, February 4, 2010February 4, 2010 Yesterday we found a viral website for new film Repo Men, but today things have gotten far more interesting! Taking the viral into the real world, Wired Magazine, Universal Studios and Lone Shark Games have collaborated to bring you the chance to run for your life! In late February those selected will go on the run, hoping to evade the Repo Men to win a total prize of $10,000 if you can outrun them for a full month. To enter you will have to apply. Send 3 recent pictures and 2 minutes of video of yourself to runners@wired.com to be considered. Check out the contest’s official page for more rules and details. Applications are due February 10th, so get a move on! This looks brilliant and I love it when a viral campaign goes out into the real world, so what are you waiting for? Send your applications in now! The idea is to be invisible for a whole month, and if you want to find out more (and get tips), look at their previous contest to get an idea what you are up against. Their staff writer made it 25 days. Will you take part? Leave your comments below and if you hear anything back from them, let us know! Repo Men opens April 2nd. Contests Viral Marketing ContestsJude LawRepo menwired
2012 Viral Review November 23, 2009January 8, 20102012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More
Viral Video: Thankful Oscars March 6, 2010March 6, 2010With the Academy Awards just one day away, the Oscars have a hold on the industry right now. Fortunately, all that coverage can give us some funny viral videos, like this one from Whirled Interactive, which creates a remix of several long Oscar acceptance speeches. With the producers of the… Read More