Heavy Rain Viral: Week 2 Report – The Investigation Continues! Steve, February 6, 2010February 6, 2010 As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends.After the disappointing end to week one (all it led to was a Facebook quiz), we next got an email directing us to an interactive set of youtube videos. After making the right choices to guide a witness to one of the Origami Killer’s killings to safety, players were given a URL leading to a .zip file, which lead them to a new Twitter page. Then on Friday, all players were emailed a new link to visit. After logging in, those on the site had to pick the correct evidence to receive a special reward.The 4 correct pieces of evidence were:• The “Short cigarette” (117b) • The “Origami Bird” • “Coffee shop C” (the one that says “diner”) • “117h” (from the “Tyre Tracks” selection)Their reward for their efforts: a redeemable code for those with a PS3 to download the Heavy Rain Demo a week early (officially, it won’t be on the PS Store until February 11)! The demo (which kicks ass, by the way), gives you control of both private detective Scott Shelby and FBI agent Norman Jayden in two respective levels from the game, and serves as a nice gift for those who don’t want to wait a few more days to get the demo on Thursday.That’s it for this week. For more solutions and help from other viral participants, check out the thread on this topic at Unfiction. See you guys next week!P.S. When you get your demo code, if it doesn’t work on your US PSN account, try it on a UK account (if you already have one; if not, make one, it’s free), and it should work there. Viral Marketing Heavy Rain Four Days Challenge PS3 Sony Week 2 Origami Killer
Viral Video: Gaga In Wonderland March 21, 2010With Tim Burton’s Alice in Wonderland tearing up the box office, it’s no surprise we are getting plenty of parody videos taking on the odd film. Moviefone has a few different ones, but the one that caught my eye was the spoof trailer “Gaga in Wonderland” by Black 20 Studios,… Read More
Conventions Annabelle Scare Prank Created for Toronto Fan Expo September 6, 2014With the upcoming The Conjuring spin-off movie, Annabelle, hitting theaters on October 3rd, the makers used the Toronto Fan Expo to help promote the release with a little scare prank involving the cursed doll. A display was made with a woman dressed up as a human-sized version of the doll and… Read More
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More