Heavy Rain Viral: Week 2 Report – The Investigation Continues! Steve, February 6, 2010February 6, 2010 As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends.After the disappointing end to week one (all it led to was a Facebook quiz), we next got an email directing us to an interactive set of youtube videos. After making the right choices to guide a witness to one of the Origami Killer’s killings to safety, players were given a URL leading to a .zip file, which lead them to a new Twitter page. Then on Friday, all players were emailed a new link to visit. After logging in, those on the site had to pick the correct evidence to receive a special reward.The 4 correct pieces of evidence were:• The “Short cigarette” (117b) • The “Origami Bird” • “Coffee shop C” (the one that says “diner”) • “117h” (from the “Tyre Tracks” selection)Their reward for their efforts: a redeemable code for those with a PS3 to download the Heavy Rain Demo a week early (officially, it won’t be on the PS Store until February 11)! The demo (which kicks ass, by the way), gives you control of both private detective Scott Shelby and FBI agent Norman Jayden in two respective levels from the game, and serves as a nice gift for those who don’t want to wait a few more days to get the demo on Thursday.That’s it for this week. For more solutions and help from other viral participants, check out the thread on this topic at Unfiction. See you guys next week!P.S. When you get your demo code, if it doesn’t work on your US PSN account, try it on a UK account (if you already have one; if not, make one, it’s free), and it should work there. Viral Marketing Heavy Rain Four Days Challenge PS3 Sony Week 2 Origami Killer
Facebook Wants You To Express Your Love “Like Crazy” September 18, 2011September 18, 2011Drake Doremus’s Like Crazy starring Anton Yelchin and Felicity Jones will be hitting theaters on October 28th. Most theaters have already displayed posters for the romance film that contain the four simple three word sentences followed by the film’s title: I Want You; I Need You; I Love You; I… Read More
HitRECord Kicks Off Tour and Makes Big Announcement November 14, 2012Editor’s Note: hitRECord is an online collaborative production company founded by actor Joseph Gordon-Levitt. The following is a review by friend of the site Jackie Tuttle of the first night of the organization’s “On the Road” Fall tour. I will not kick a fan girl in the shins… I will… Read More
Toy Story 3 Viral Video: Groovin’ with Ken! May 31, 2010May 31, 2010The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check… Read More