Heavy Rain Viral: Week 2 Report – The Investigation Continues! Steve, February 6, 2010February 6, 2010 As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends.After the disappointing end to week one (all it led to was a Facebook quiz), we next got an email directing us to an interactive set of youtube videos. After making the right choices to guide a witness to one of the Origami Killer’s killings to safety, players were given a URL leading to a .zip file, which lead them to a new Twitter page. Then on Friday, all players were emailed a new link to visit. After logging in, those on the site had to pick the correct evidence to receive a special reward.The 4 correct pieces of evidence were:• The “Short cigarette” (117b) • The “Origami Bird” • “Coffee shop C” (the one that says “diner”) • “117h” (from the “Tyre Tracks” selection)Their reward for their efforts: a redeemable code for those with a PS3 to download the Heavy Rain Demo a week early (officially, it won’t be on the PS Store until February 11)! The demo (which kicks ass, by the way), gives you control of both private detective Scott Shelby and FBI agent Norman Jayden in two respective levels from the game, and serves as a nice gift for those who don’t want to wait a few more days to get the demo on Thursday.That’s it for this week. For more solutions and help from other viral participants, check out the thread on this topic at Unfiction. See you guys next week!P.S. When you get your demo code, if it doesn’t work on your US PSN account, try it on a UK account (if you already have one; if not, make one, it’s free), and it should work there. Viral Marketing Heavy Rain Four Days Challenge PS3 Sony Week 2 Origami Killer
Nation’s Pride – Inglourious Basterds Viral August 4, 2009If you head over to Apple Trailers, you may see a foreign film posted in the trailers. Never heard of Nation’s Pride? It’s a WWII picture that is based off of Fredrick Zoller. Really? You never heard of it? Unless you’re up on your Tarantino, you may not have. This… Read More
Swag From “Tron: Legacy” and “The Dark Knight” Viral Campaigns On Auction July 12, 2013July 12, 2013Briefly: Did you miss out on the cool swag from the viral marketing campaigns of The Dark Knight and Tron: Legacy? Well, you’re in luck. Today starts an auction for various items from these ARGs and more. The proceeds go to help fund ARGFest-o-Con 2013, which has its festivities in… Read More
‘Star Wars: The Force Awakens’ Chracter Names Revealed On Trading Cards December 11, 2014December 11, 2014Normally we’d learn about characters through the source material, a plot synopsis, or straight from the cast or crew. But given that everyone is so tight-lipped about Star Wars: The Force Awakens, trying to get information like names of the characters is next to impossible. We already know that the… Read More