The Boondock Saints: Viral Made Simple Scott Caldwell, February 9, 2010February 9, 2010 Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although I have to admit, I would be a happy man if they went that route). Just flat out wanting those that made the film what it is today to get it back in theaters in a big way.Well, guess what. It worked. Using the latest and most simplest form of marketing, also known as “Demand It”, this film will now be shown in theaters to mark it’s 10th anniversary. And to me, the coolest part is, not only is it one night, but it’s one showing. Something about that just lets the fans know they earned it. No need to glam it up. In addition to the film, those attending will get to view the following (from the sponsor, NCM Fathom)The event will conclude with an exclusive interview with Troy, the cast members and others who were and are part of The Boondock Saints’ decade long journey. In addition to this ten year retrospective, there will be a sneak peek into the mobile games, comics, graphic novels and more that are currently in development. Finally, fans will be treated to special performance clips by The Dirges, Ty Stone and Taylor Duffy whose music is part of the upcoming soundtrack to Boondock Saints II: All Saints Day.Seems like a pretty kick ass thank you from the director/writer, Troy Duffy. And, just as a friendly reminder, The Boondock Saints II: All Saints Day is due on DVD and Blu-Ray on March 9th.But don’t take my word for it. Take it away Troy! Viral Marketing The Boondock Saints
Like Free Movies? Then ‘Like’ The Muppets! September 27, 2011You know you like The Muppets (you may even love them), so why not like them on Facebook? They’re currently running a “Muppet Fan-a-thon” on Facebook to get a bazillion likes (actually 1 billion). Once they reach their goal, you’ll have a chance to win advance screening tickets to the… Read More
Create Your Own Pub Sign for “The World’s End” June 26, 2013In Edgar Wright’s The World’s End, five childhood friends reunite in their hometown after twenty years to repeat a legendary pub crawl from their youth that they failed. However, as the night goes on, they realize that robots are taking over the town. Every good pub needs an equally good… Read More
MovieViral’s 2 Year Anniversary! January 29, 2011January 29, 2011It’s hard to believe it’s already been 2 years, but on January 29, 2009, MovieViral was officially born. We’ve come a long way, and we want to thank all our readers for sticking by us and making this all possible. We are, as always, looking to grow and mature our… Read More