Viral Video: Are Iron Man and Batman Begins the Same Movie? Dan Koelsch, February 11, 2010 College Humor is known for their videos that showcase how two movies are extremely similar. The call the series “Deja View”, and they’ve done some great ones in the past, including Star Trek vs. Star Wars, and Dude Where’s My Car? vs. The Hangover. A similarly themed video mashed up Avatar and Fern Gully. Their latest “Deja View” pits Iron Man and Batman Begins against each other. While these videos tend to illuminate the problem of unoriginality in Hollywood, the Batman and Iron Man comparisons go beyond that. Many have said that Iron Man is the Batman of the Marvel Universe. Check out the video after the jump, as well as a Back to the Future spoof the comedy site recently did. See more funny videos and funny pictures at CollegeHumor. Viral Marketing Back to the futureBatmanBatman BeginsIron ManIron Man 2The Dark KnightViral video
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More
Wrigley’s Gum Needs Your Help To Hunt The Red Skull June 14, 2011While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product… Read More
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More