Can You Kick Ass? New Contest Announced Iain Welford, February 12, 2010February 13, 2010 Ever dreamed of becoming a superhero? Well,Kick-Ass is offering you the chance to become one on Facebook. Lionsgate has launched the “Become a Superhero “contest to mark the launch of the film, and is giving you the opportunity to upload your photo, create your superhero pose, and launch your name and secret identity. Once your superhero is made, you can encourage your friends and strangers to vote for you. The 10 highest voted superheroes will go to the final round with the comic book’s creator Mark Millar picking the winner. The winner will win a cameo in Kick-Ass 2 the comic. Now that is Kick-ass prize! Find out how to enter after the jump. To enter, click on the link here and get creative. In related news, Millar, who also created hit comics like Wanted, is going to make his debut behind the camera directing his own original Superhero movie. Here is an excerpt from IGN in which he explains why he decided to make the jump.The big thing I’ve learned from Kick-Ass is it’s lovely to be self-employed. I love being self-employed. I’ve never really had a proper job. I dropped out of university and started writing comics. So to suddenly go into a studio system where you have lots of people who can make decisions about what you’re doing in your work I find slightly uncomfortable. Whereas what Matthew [Vaughn] did with Kick-Ass [and] what I’ve really learned from that is, you stand or fall based on your own talent. If you’re any good, it’ll work. If not, they’ll find out fast and you’ll bomb out. So I’ve luckily managed to get something independently financed and I’m going to direct it myself. I’m writing the screenplay myself. It’s a whole new property. It’s not a comic book property but it is a superhero thing and it’s going to be unlike any superhero project that anyone’s ever seen before. It’s as different from Superman or X-Men as District 9 is from Star Wars. So it’s going to be a very unusual superhero property.There are no real details on the film itself, but hopefully more details will be revealed after the release of Kick-Ass. Share your Superhero name below, and you might grab some votes from us! Viral Marketing Kick-AssMark Millar
The Office: The Halpert Baby Has A Blog February 12, 2010Following last week’s release of the Sabre Corp. website, NBC has gone live with another viral blog for The Office. This time it’s the “Halpert Baby Blog.” Maintained by Pam Halpert herself, the page offers some intriguing facts about the impending addition to Halpert family. So far, there’s an entry… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
ARGs & Campaigns Cloverfield 2: What We Know & Viral Marketing Campaign (Slusho!) January 8, 2024September 23, 2024Paramount has has confirmed that the fourth installment in the Cloverfield film franchise will be a direct sequel to the 2008 found-footage film. The origin story of this website is deeply rooted in the 2008 cult classic found-footage monster movie Cloverfield. One year after the movie’s release on 1-18-08, this… Read More
Have you guys seen this review of the movie from a guy who saw it?? Sounds like it’s gonna be so awesome I want to see it even more than before. I can’t wait!! Check it out- http://bit.ly/9oIHKA