Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Surviving The Economic Crisis… There’s An App For That

Craig Skinner, February 18, 2010February 18, 2010

One of my biggest problems with the work of Michael Moore, especially in his recent film, Capitalism: A Love Story, is that it often feels as if Moore is talking down to the audience. The experience for me of watching a film by Moore is akin to listening to someone who has only just learnt about left wing politics and who lectures me in a patronizing tone for two hours. Well, for those of who do like Moore, there is now an iPhone app for Capitalism.

Capitalism A Love Story is about a very complex and seemingly impenetrable topic, the economic crisis we are currently in, or climbing out of, depending on your viewpoint. In the film the most powerful sequences are those where we see regular people hit hard by the economic downturn and the effect it has had on their lives. In order to ‘help’ these people Paramount Pictures and Overture Films have worked with Mobile Dream Studio to release an iPhone app. The app allows users to offer tips to each other on coping in the current economic climate. One thought that struck me instantly was the cost of an iPhone and its place as a capitalist status symbol which is something that seems to run counter to the point of the film. This opening of the debate to the public in a simplified way though is in keeping with Moore’s approach, and the makers have also announced that the ten best tips (it is not clear how this will be judged though) will be sent to Michael Moore himself.

The app has been released to coincide with the UK release (26th February) and the US DVD release (9th March), and you can grab it for free (well they couldn’t really charge could they) from iTunes here.

Viral Marketing Capitalism: A Love StoryiPhoneMichael Moore

Post navigation

Previous post
Next post

Related Posts

Disney Shakeups May Affect Future Marketing

November 26, 2009November 26, 2009

It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new…

Read More

Billboard for “The Dark Knight Rises” Will Blow You Away

June 23, 2012

You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump.

Read More

Disney Releases 3 New “Tangled” Viral Videos

November 18, 2010

For almost a year, there was no activity on Tangled. Now Disney is releasing at least one new video a day, and yesterday they released three. See breaking news and informercials after the jump.

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2026 MovieViral.com | WordPress Theme by SuperbThemes