Surviving The Economic Crisis… There’s An App For That Craig Skinner, February 18, 2010February 18, 2010 One of my biggest problems with the work of Michael Moore, especially in his recent film, Capitalism: A Love Story, is that it often feels as if Moore is talking down to the audience. The experience for me of watching a film by Moore is akin to listening to someone who has only just learnt about left wing politics and who lectures me in a patronizing tone for two hours. Well, for those of who do like Moore, there is now an iPhone app for Capitalism.Capitalism A Love Story is about a very complex and seemingly impenetrable topic, the economic crisis we are currently in, or climbing out of, depending on your viewpoint. In the film the most powerful sequences are those where we see regular people hit hard by the economic downturn and the effect it has had on their lives. In order to ‘help’ these people Paramount Pictures and Overture Films have worked with Mobile Dream Studio to release an iPhone app. The app allows users to offer tips to each other on coping in the current economic climate. One thought that struck me instantly was the cost of an iPhone and its place as a capitalist status symbol which is something that seems to run counter to the point of the film. This opening of the debate to the public in a simplified way though is in keeping with Moore’s approach, and the makers have also announced that the ten best tips (it is not clear how this will be judged though) will be sent to Michael Moore himself.The app has been released to coincide with the UK release (26th February) and the US DVD release (9th March), and you can grab it for free (well they couldn’t really charge could they) from iTunes here. Viral Marketing Capitalism: A Love StoryiPhoneMichael Moore
You Can Be Part of HitRECord’s New TV Show March 28, 2013Joseph Gordon-Levitt’s collaborative production company called HitRECord has been very successful over the years online and at festivals. Now, the company is making the leap to the small screen with a variety show on the new cable channel Pivot. Watch the announcement video after the break to find out how… Read More
“They’re Here,” and They Have Been For a While October 9, 2010The countdown for “They’re Here” ended tonight and the wait is finally over. So, what was it; An independent film about aliens invading earth? A cool promotion for an upcoming Hollywood blockbuster? Nope. It was something even better. Find out and watch the movie after the break. Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More