Lost Fans Campaign To Be Included In The Credits Craig Skinner, February 23, 2010 In a tribute to the fans of The Lord of the Rings, Peter Jackson included all the charter members of the Lord of the Rings fan club on the credits of the DVD release of the trilogy. This resulted in very very long credits but provided a nice tribute to the fanbase that had supported Jackson and the films. Now LOST fans are taking a cue from this event. A group of Spanish LOST fans have gotten together to demand the same for the Lost fanbase. They have recently decided to try and spread their message worldwide. Below is something of a mission statement taken from their website.When the last part of “Lord of the Rings” was released on DVD, the names of the whole fan community around the world were included on the credits, as a special extra. We ask for the same thing in the DVD/BluRay edition of the 6th season of Lost: the addition of the names of those who have been watching, making crazy theories, commenting and writing about the character’s issues and the chessboard they seem to be in. For a proper and well-earned tribute to Lost fans! Thanks, Namaste and good luck. I really like this idea, as I cannot think of another series that generates the amount of online activity from its fans that LOST does. There are such a large number of LOST fansites, podcasts, and forums, and it is this obsession with the show and unravelling it’s many mysteries that has helped its popularity, and contributed to the fanbase growing strength. The fans of LOST are important to the show beyond just viewing figures, and I for one would be pleased to see the names of all the devoted fans scrolling down the screen at the the end of the final episode. Do you think it will happen? Check out the tribute video created by The Fan Initiative embedded below and go and sign up on Facebook (3000 fans so far). Viral Marketing ABCBlu-RayDVDLOSTPetition
Mobile Communication Slow To Go Viral November 20, 2009Have you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy… Read More
Viral Video Round-Up: Pocahontas Parody, Harry Potter Pole Dance, GLEE’s Super Bowl Ad, Silence is Golden, and Nooo! February 9, 2011Viral videos are like cattle. They are wild beasts that sometimes need to be rounded up to keep control. After the break see some of the most recent cattle grazing the Internets. Read More
Super 8 Viral Wraps Up June 15, 2011Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing… Read More