Lost Fans Campaign To Be Included In The Credits Craig Skinner, February 23, 2010 In a tribute to the fans of The Lord of the Rings, Peter Jackson included all the charter members of the Lord of the Rings fan club on the credits of the DVD release of the trilogy. This resulted in very very long credits but provided a nice tribute to the fanbase that had supported Jackson and the films. Now LOST fans are taking a cue from this event. A group of Spanish LOST fans have gotten together to demand the same for the Lost fanbase. They have recently decided to try and spread their message worldwide. Below is something of a mission statement taken from their website.When the last part of “Lord of the Rings” was released on DVD, the names of the whole fan community around the world were included on the credits, as a special extra. We ask for the same thing in the DVD/BluRay edition of the 6th season of Lost: the addition of the names of those who have been watching, making crazy theories, commenting and writing about the character’s issues and the chessboard they seem to be in. For a proper and well-earned tribute to Lost fans! Thanks, Namaste and good luck. I really like this idea, as I cannot think of another series that generates the amount of online activity from its fans that LOST does. There are such a large number of LOST fansites, podcasts, and forums, and it is this obsession with the show and unravelling it’s many mysteries that has helped its popularity, and contributed to the fanbase growing strength. The fans of LOST are important to the show beyond just viewing figures, and I for one would be pleased to see the names of all the devoted fans scrolling down the screen at the the end of the final episode. Do you think it will happen? Check out the tribute video created by The Fan Initiative embedded below and go and sign up on Facebook (3000 fans so far). Viral Marketing ABCBlu-RayDVDLOSTPetition
Viral Marketing Final Parody Trailer for “The Muppets” Takes on “Paranormal Activity” & “Twilight” October 27, 2011October 28, 2011The success of The Muppets marketing campaign is coming to an unfortunate end and after parody trailers for The Green Lantern, The Hangover II, and The Girl with the Dragon Tattoo, this final parody takes all of that and combines it with the box office smash Paranormal Activity 3 and… Read More
Massive “Star Trek Into Darkness” Domestic Marketing Push Starting Next Week! April 10, 2013April 10, 2013Over the past couple of weeks, we’ve seen big international marketing operations for several of this summer’s big blockbusters, including Star Trek Into Darkness. TrekMovie has come across some information that suggests that Paramount is getting ready to shift its focus and start promoting the film more here in the… Read More
NBC Comic-Con Sweepstakes for The Event and The Cape July 15, 2010NBC’s FanIt initiative takes audience participation to a whole new level. By helping to promote shows by using social networks and other fun activities, you win points. What do those points get you? Well, for one, a chance to get VIP status at Comic-Con panels for new shows The Event… Read More