Lost Fans Campaign To Be Included In The Credits Craig Skinner, February 23, 2010 In a tribute to the fans of The Lord of the Rings, Peter Jackson included all the charter members of the Lord of the Rings fan club on the credits of the DVD release of the trilogy. This resulted in very very long credits but provided a nice tribute to the fanbase that had supported Jackson and the films. Now LOST fans are taking a cue from this event. A group of Spanish LOST fans have gotten together to demand the same for the Lost fanbase. They have recently decided to try and spread their message worldwide. Below is something of a mission statement taken from their website.When the last part of “Lord of the Rings” was released on DVD, the names of the whole fan community around the world were included on the credits, as a special extra. We ask for the same thing in the DVD/BluRay edition of the 6th season of Lost: the addition of the names of those who have been watching, making crazy theories, commenting and writing about the character’s issues and the chessboard they seem to be in. For a proper and well-earned tribute to Lost fans! Thanks, Namaste and good luck. I really like this idea, as I cannot think of another series that generates the amount of online activity from its fans that LOST does. There are such a large number of LOST fansites, podcasts, and forums, and it is this obsession with the show and unravelling it’s many mysteries that has helped its popularity, and contributed to the fanbase growing strength. The fans of LOST are important to the show beyond just viewing figures, and I for one would be pleased to see the names of all the devoted fans scrolling down the screen at the the end of the final episode. Do you think it will happen? Check out the tribute video created by The Fan Initiative embedded below and go and sign up on Facebook (3000 fans so far). Viral Marketing ABCBlu-RayDVDLOSTPetition
Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release September 28, 2011September 28, 2011Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the… Read More
Let Me In’s “Bloody” Viral Marketing July 14, 2010July 16, 2010To me, one of the best forms of viral marketing is that physical piece that gives the recipient a special feeling. Sometimes it’s a cell phone or a flash drive with confidential info. Perhaps it’s a wallet or a birthday cake. And sometimes, it’s a funnel…. with dried up blood… Read More
“Prometheus” End Credits Image Leads To New Viral Website and Video June 10, 2012June 10, 2012If you are one of the many people who saw Prometheus this weekend, you might have stayed through the credits to see if there was an extra scene. You then may have been too disappointed in not seeing any more footage (spoiler alert?) that you might have missed something even… Read More