Lost Fans Campaign To Be Included In The Credits Craig Skinner, February 23, 2010 In a tribute to the fans of The Lord of the Rings, Peter Jackson included all the charter members of the Lord of the Rings fan club on the credits of the DVD release of the trilogy. This resulted in very very long credits but provided a nice tribute to the fanbase that had supported Jackson and the films. Now LOST fans are taking a cue from this event. A group of Spanish LOST fans have gotten together to demand the same for the Lost fanbase. They have recently decided to try and spread their message worldwide. Below is something of a mission statement taken from their website.When the last part of “Lord of the Rings” was released on DVD, the names of the whole fan community around the world were included on the credits, as a special extra. We ask for the same thing in the DVD/BluRay edition of the 6th season of Lost: the addition of the names of those who have been watching, making crazy theories, commenting and writing about the character’s issues and the chessboard they seem to be in. For a proper and well-earned tribute to Lost fans! Thanks, Namaste and good luck. I really like this idea, as I cannot think of another series that generates the amount of online activity from its fans that LOST does. There are such a large number of LOST fansites, podcasts, and forums, and it is this obsession with the show and unravelling it’s many mysteries that has helped its popularity, and contributed to the fanbase growing strength. The fans of LOST are important to the show beyond just viewing figures, and I for one would be pleased to see the names of all the devoted fans scrolling down the screen at the the end of the final episode. Do you think it will happen? Check out the tribute video created by The Fan Initiative embedded below and go and sign up on Facebook (3000 fans so far). Viral Marketing ABCBlu-RayDVDLOSTPetition
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
The Buzz: Man of Steel, Star Wars, Spider-Man, and More! June 22, 2013The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More