Tron Legacy: What You Get For Playing The Game Dan Koelsch, February 24, 2010December 1, 2010 Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got the Paris code. Going by the name “Miss Selector”, the Paris operative blogged about her entire experience on her website. Be sure to check it out for the full details, but here are some of the highlights. She lives very near to the arcade, so she was the first one there. She finds a lady with a Flynn Lives shirt, who gives her a package (similar to 2012’s drop locations). The package has cell phone to be used with a British phone number. She calls and is given instructions to find ANOTHER secret package, which she finds. It has a Tron wallet with some cool things inside (like a Tron coin). The rest of the blog has her detailing how she entered the code into the website and such. One thing we learned from this is that the “Field Operatives” are indeed the players who got there first and retrieved the code. We’ll have to see how if that list means anything going forward. Viral Marketing Flynn LivesTron LegacyZero Hour
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
“Guardians Of The Galaxy” Featurette Gives You A Tour Of Star-Lord’s Milano Spaceship August 5, 2014The Guardians of the Galaxy, which earned a suprising $94 million at the box office this weekend, plus a nice $11.7 million on Monday, has been described as the Star Wars for a new generation. And as such, it’s lead hero, Star-Lord, needs a signature spaceship. In this case, it… Read More
“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face May 16, 2012May 19, 2012Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland… Read More
Hi again from Paris! The follow up is quite disappointing so far… http://www.miss-selector.com/2010/02/tron-legacy-une-ope-qui-fait-pschiiit.html