Tron Legacy: What You Get For Playing The Game Dan Koelsch, February 24, 2010December 1, 2010 Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got the Paris code. Going by the name “Miss Selector”, the Paris operative blogged about her entire experience on her website. Be sure to check it out for the full details, but here are some of the highlights. She lives very near to the arcade, so she was the first one there. She finds a lady with a Flynn Lives shirt, who gives her a package (similar to 2012’s drop locations). The package has cell phone to be used with a British phone number. She calls and is given instructions to find ANOTHER secret package, which she finds. It has a Tron wallet with some cool things inside (like a Tron coin). The rest of the blog has her detailing how she entered the code into the website and such. One thing we learned from this is that the “Field Operatives” are indeed the players who got there first and retrieved the code. We’ll have to see how if that list means anything going forward. Viral Marketing Flynn LivesTron LegacyZero Hour
FlashForward: Add Your Experience and Join The Mosaic September 28, 2009September 28, 2009What’s going to happen on April 29th, 2010? This is the question that the site“Join the Mosaic” poses and asks you to contribute your “experience” in the viral site for ABC’s new show FlashForward. The first episode aired last week and is tipped to be the next Lost. In fact,… Read More
“Skyline” Viral Videos Show Nothing More Than The Trailers October 30, 2010January 25, 2011One of the films that literally appeared out of nowhere at the 2010 Comic-Con was Skyline, whose release date is now quickly approaching. I can remember the talk as to what exactly the film was as it was plastered along the side of a building in San Diego, and all… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
Hi again from Paris! The follow up is quite disappointing so far… http://www.miss-selector.com/2010/02/tron-legacy-une-ope-qui-fait-pschiiit.html