Tron Legacy: What You Get For Playing The Game Dan Koelsch, February 24, 2010December 1, 2010 Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got the Paris code. Going by the name “Miss Selector”, the Paris operative blogged about her entire experience on her website. Be sure to check it out for the full details, but here are some of the highlights. She lives very near to the arcade, so she was the first one there. She finds a lady with a Flynn Lives shirt, who gives her a package (similar to 2012’s drop locations). The package has cell phone to be used with a British phone number. She calls and is given instructions to find ANOTHER secret package, which she finds. It has a Tron wallet with some cool things inside (like a Tron coin). The rest of the blog has her detailing how she entered the code into the website and such. One thing we learned from this is that the “Field Operatives” are indeed the players who got there first and retrieved the code. We’ll have to see how if that list means anything going forward. Viral Marketing Flynn LivesTron LegacyZero Hour
Featured App: A Viral Campaign Contained in “Star Trek Into Darkness” App February 3, 2013February 2, 2013Paramount Digital Entertainment released its Star Trek Into Darkness mobile app this week on the Apple App Store and Google Play Store. Using new technology created by Qualcomm Labs, Inc., users will be able to unlock content from the film by participating in scavenger hunts and other real-world missions which… Read More
This Week In Viral: Week of 6/8/09 June 15, 2009June 15, 2009This was a good week for viral, especially for District 9, which saw more posters, an official website (finally), and now more footage. Matt will have a full breakdown of the footage screened in front of Pelham 123 in some theaters tomorrow. The clips showed more of the aliens (including… Read More
NBC’s ‘The Event’ Adds Character Twitters and New Viral Website September 20, 2010September 26, 2010The Event premieres tonight on NBC, and if the mystery grabs you, there are some crafty online options for you to peel away the secrecy. First of all, many of the big characters have their own Twitter accounts. Also, a blog has been created for someone who is seeking the… Read More
Hi again from Paris! The follow up is quite disappointing so far… http://www.miss-selector.com/2010/02/tron-legacy-une-ope-qui-fait-pschiiit.html