Repo Men: 4 Artiforgs On The Run, The Hunt Is On Iain Welford, February 26, 2010February 26, 2010 If you’ve been following our coverage of Repo Men, you’ll know that Universal, in conjunction with Wired and Lone Shark Games have launched a real world ARG pitting Artiforgs (people with artificial organs) against Repo Men (employees of Unicare who really want those organs back). Check out the latest developments of the ARG after the jump. The campaign has officially started, and if you head over to the Wired website, you’ll find a dossier on each of the 4 Artiforgs (Alex, Ciji, Usman, and Will) who have fallen behind with their payments. If the contestants elude the Repo Men for 30 days, they will win $7500. However, if a Repo Man (could be anyone, including you!) finds them, they can collect on the $7500 bounty. Clues will be published on the main website, through Twitter using the tag #repomen, and distributed through other interesting means including the march issue of Wired. You might also want to check out The Union’s new mobile website for updates on the move. It’s also suggested you check out these twitter accounts, according to the website:You should also follow @theunioncares, @lonesharkgames, @theatavist, @nxthompson, @piercedavid, and @universalpics. These are the people who’ll be doling out cluesAnd though they aren’t official, these hunters seem to be rather active: @mescad, @socillion, @menancingpickle @lotushenna, @truebypass, @artiforg, and @pbemaddy — though some people suspect pbemaddy might be a mole for the runners.I’m liking the mole suggestion! In other Repo Men news, our friends at CHUD have had a special package delivered. Check out the video below of them un-boxing it. So far I’m really enjoying this ARG even though I’m miles away form it here it in the U.K. but what do you think? Are you taking part in the hunt? Leave you comments below. The film opens March 19th in the States. Viral Marketing ARGForest WhitakerJude LawPosterRepo menwired
Cars Gone Viral February 13, 2010February 13, 2010What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal? Don’t make a commercial…..make a film! That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how… Read More
3rd Iron Man 2 Clue Just In December 15, 2009December 15, 2009Once again, director Jon Favreau has let us know of another newspaper image, this time on Chud. Devin also talks about the Iron Man 2 trailer screened at the annual Butt-Numb-a-thon, so check that out. Looks like the highlighted words are the key, as they have so far spelled out… Read More
New “The Amazing Spider-Man 2” Viral Site Report Focuses On B.J. Novak’s Alistair Smythe February 11, 2014February 11, 2014Last week The Amazing Spider-Man 2 director Marc Webb revealed that B.J. Novak would be playing none other than Alistar Smythe. A villain who has pestered Spider-Man from time to time in the comics, but this isn’t the first time the character as appeared in the viral campaign. Now a… Read More