Repo Men: 4 Artiforgs On The Run, The Hunt Is On Iain Welford, February 26, 2010February 26, 2010 If you’ve been following our coverage of Repo Men, you’ll know that Universal, in conjunction with Wired and Lone Shark Games have launched a real world ARG pitting Artiforgs (people with artificial organs) against Repo Men (employees of Unicare who really want those organs back). Check out the latest developments of the ARG after the jump. The campaign has officially started, and if you head over to the Wired website, you’ll find a dossier on each of the 4 Artiforgs (Alex, Ciji, Usman, and Will) who have fallen behind with their payments. If the contestants elude the Repo Men for 30 days, they will win $7500. However, if a Repo Man (could be anyone, including you!) finds them, they can collect on the $7500 bounty. Clues will be published on the main website, through Twitter using the tag #repomen, and distributed through other interesting means including the march issue of Wired. You might also want to check out The Union’s new mobile website for updates on the move. It’s also suggested you check out these twitter accounts, according to the website:You should also follow @theunioncares, @lonesharkgames, @theatavist, @nxthompson, @piercedavid, and @universalpics. These are the people who’ll be doling out cluesAnd though they aren’t official, these hunters seem to be rather active: @mescad, @socillion, @menancingpickle @lotushenna, @truebypass, @artiforg, and @pbemaddy — though some people suspect pbemaddy might be a mole for the runners.I’m liking the mole suggestion! In other Repo Men news, our friends at CHUD have had a special package delivered. Check out the video below of them un-boxing it. So far I’m really enjoying this ARG even though I’m miles away form it here it in the U.K. but what do you think? Are you taking part in the hunt? Leave you comments below. The film opens March 19th in the States. Viral Marketing ARGForest WhitakerJude LawPosterRepo menwired
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
The LOST Underground Art Project: New Art Pieces Revealed December 17, 2009You may remember us talking about the LOST Underground Art Project a few weeks ago. The show was held December 15th at Gallery 1988, and thanks to Peter at Slashfilm, who’s always on top of this subject, we now have the new artworks revealed at the event. The works include… Read More
Movie Tech Made Real: Back to the Future Hoverboard and Minority Report User Interface June 3, 2010June 3, 2010Movies have the power to inspire in many ways. In fact, people will often find ways to make something that exists only in a movie. Recently, there have been two examples of life imitating art, with one practical application and one artistic. First, the technology from the futuristic Minority Report… Read More