Create a LOST Fan Promo and Get On TV! Dan Koelsch, March 2, 2010 The series finale of ABC’s LOST is just over two months away, and the network is celebrating by letting you, the fans, create your own promo for the event. I’m sure you’ve seen plenty of YouTube videos made by fans by cutting together clips, and now those “artists” can get something out of it. To find out how your edited promo could end up airing during LOST and even get you a sweet trip, read on. The promotional site allows you to either use your own software or their online editor to create a 35 second ad for LOST’s finale. While the online editor is rather simple, it does let you to cutting clips, sound effects, and music together. The winner of the contest will have their commercial aired during this last season, and you’ll win a trip to Los Angeles for a special LOST event with members of the cast. Entries are due in by March 21st, so get a move on! Contests Viral Marketing ABCContestsLOST
“Green Lantern” Introduces Interactive Sector Map and Street Recruiting June 13, 2011June 13, 2011Warner Bros. looks to be ramping up their marketing for the DC superhero film Green Lantern, which is set to be released in theaters this Friday. After the break, learn about an Interactive Sector Map that lets you search for Green Lanterns, as well as a contest that could get… Read More
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More
The Office: Ryan Wants Pictures from You! January 23, 2010January 23, 2010NBC ‘s The Office is no stranger to viral campaigns, having Webisodes, Fake PSA’s, and, The Office Summer Vacation all on their NBC page, along with full episodes, deleted scenes and even season highlights for each season. As we’ve reported before, in the world of The Office, Ryan Howard (B.J… Read More