Create a LOST Fan Promo and Get On TV! Dan Koelsch, March 2, 2010 The series finale of ABC’s LOST is just over two months away, and the network is celebrating by letting you, the fans, create your own promo for the event. I’m sure you’ve seen plenty of YouTube videos made by fans by cutting together clips, and now those “artists” can get something out of it. To find out how your edited promo could end up airing during LOST and even get you a sweet trip, read on. The promotional site allows you to either use your own software or their online editor to create a 35 second ad for LOST’s finale. While the online editor is rather simple, it does let you to cutting clips, sound effects, and music together. The winner of the contest will have their commercial aired during this last season, and you’ll win a trip to Los Angeles for a special LOST event with members of the cast. Entries are due in by March 21st, so get a move on! Contests Viral Marketing ABCContestsLOST
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More