Infiltrate Encom International With A New Tron Legacy Viral Game Nick Butler, March 10, 2010March 10, 2010 Have you ever wanted to infiltrate Enocm International? Well, now you can. A new Tron Legacy viral game can help you out – if you’re worthy. The game was found within the most recent update on the FlynnLives discussion forums. It leads us to Arcade Aid, which seems to be a website for arcade-related repairs, but it also includes this hidden link. It’s a game which will test your knowledge of, well, games. Upon completion, you will be taken to a website where you can infiltrate Ecnom and make your very own Encom I.D. badge (which you’ll get in the mail). More after the jump.In order to beat the challenge and gain access to the Encom I.D. maker, you must use your knowledge of video games to identify 56 games hidden within the poster. If you feel like cheating, head over to Unfiction where they’ve got this all figured out.Click the image to begin playing!Our friend Alex from FirstShowing.net brings up a good point about the possibilities with this badge comparing it to The Dark Knight viral and building up the Joker’s army. It’s very clear these badges will be for something, the question is for what exactly? We’ll keep you updated with any new developments, and make sure to follow Unficition’s discussions.Thanks to Alex from FS.net for the heads up. What do you think about the Encom I.D. badges? What will they be used for? Leave a comment below with your answers! Viral Marketing TronTron Legacy
Viral Marketing Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie December 9, 2010December 10, 2010TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
Wrigley’s Gum Needs Your Help To Hunt The Red Skull June 14, 2011While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product… Read More
Can’t wait to get my Encom badge, but no idea what purpose it’ll serve. Must confirm that the users at Unfiction have been all over the Tron viral game.