Viral Video: LOST, Baywatch Style Dan Koelsch, March 11, 2010March 11, 2010 One of my favorite LOST fan videos is one posted on CollegeHumor years ago that theorized how LOST’s unique intro could be changed to include theme song and everything. Fortunately, someone else has put their own spin on the LOST intro, testing out how it would look if it was modeled after the TV show Baywatch. Hilarity ensues. Enjoy the video after the break. Viral Marketing BaywatchLOSTViral video
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
USA Network’s “Psych” Launches Ambitious Social Media Game for New Season October 1, 2011January 10, 2012Psych is one of my favorite shows on television. The USA Network mainstay is known for its unique brand of offbeat humor and tremendous chemistry among the show’s cast, and now has ambitious plans of incorporating social media and viral websites into the its upcoming 6th season. Announced this past… Read More
Sony Brings “Heavy Rain” to the ARG World! January 30, 2010January 30, 2010This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own… Read More