Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy Dan Koelsch, March 24, 2010March 24, 2010 Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and humor, this time focusing a black family. Find out how Sony Pictures is letting you get in on the fun (?) after the jump. When you go to DieLaughingNow.com, you can write your own eulogy, Mad Libs style. You pick the gender then switch out words and phrases given to you in a eulogy. Once you’re done, Chris Rock will actually read the eulogy aloud with church music behind him while looking like a Jib Jab video. It’s funny, creepy, and maybe just wrong. Here’s one I made myself: Watch. What do you think of the site and unusual game? Let us know in the comments below. Death at a Funeral opens nationwide on April 16th. Viral Marketing Chris RockDanny GloverDean CraigDeath at a FuneralLuke WilsonMad LibsMartin LawrenceNeil LaButeTracy MorganZoe Saldana
Official “Looper” Website Leads to New Viral Website July 21, 2012July 21, 2012Almost two months ago, we got our first viral website for Rian Johnson’s Looper. The time travel action flick stars Joseph Gordon-Levitt and Bruce Willis as the same person from different times. Now the official website is live, and leads us to another viral website. Get the details after the… Read More
Has The ‘Anchorman 2’ Marketing Campaign Given Us Too Much Ron Burgundy? December 6, 2013December 6, 2013Remember that time you hoped against hope for a sequel to Anchorman? You weren’t alone of course; the 2004 film earned cult-like status in the years following its release, leaving legions of fans desperate for more Ron Burgundy. After years of waiting, the sequel is nearly here, and it seems the… Read More
“The Girl with the Dragon Tattoo” Viral Has Fans Hunting Flowers October 24, 2011October 24, 2011What I love about movie virals are the scavenger hunts, the fan interaction, and most of all the way it draws you into the world of the movie. The Dark Knight, Limitless, and Tron Legacy have all done that, and now the people behind The Girl with the Dragon Tattoo… Read More