Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy Dan Koelsch, March 24, 2010March 24, 2010 Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and humor, this time focusing a black family. Find out how Sony Pictures is letting you get in on the fun (?) after the jump. When you go to DieLaughingNow.com, you can write your own eulogy, Mad Libs style. You pick the gender then switch out words and phrases given to you in a eulogy. Once you’re done, Chris Rock will actually read the eulogy aloud with church music behind him while looking like a Jib Jab video. It’s funny, creepy, and maybe just wrong. Here’s one I made myself: Watch. What do you think of the site and unusual game? Let us know in the comments below. Death at a Funeral opens nationwide on April 16th. Viral Marketing Chris RockDanny GloverDean CraigDeath at a FuneralLuke WilsonMad LibsMartin LawrenceNeil LaButeTracy MorganZoe Saldana
“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? December 2, 2012December 2, 2012The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by… Read More
Viral Marketing Demand To See “Paranormal Activity 2” First and For Free September 20, 2010September 26, 2010Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got… Read More
Apps “Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW March 15, 2015April 1, 2015If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per… Read More