Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • News & Essays
    • Reviews
    • Trailers Weekly
    • Viral Campaigns
      • Past Viral Campaigns
      • Cloverfield
      • District 9
      • 2012
      • Iron Man 2
      • Funny People
      • Tron Legacy
      • Star Trek
  • MovieViral Studios
    • Coming Soon!
  • About
    • About MovieViral
    • Meet the Team
    • Advertise
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

12 Days of Viral – DAY SEVEN

Avatar Scott Caldwell, December 19, 2009December 19, 2009

On the seventh day of viral, my movie gave to me…..


Facebook interaction.


I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms of social networking. It gets tiring after a while. We need originality, and these three gave it to us.


Let’s start with the first on the list, 9. This Facebook page was used almost as a prequel of sorts. Giving you clues on how the characters came to be, and gave you a look at the man who created them. Clues were given on this page, which in turn lead you to the main viral page, which in turn lead to different areas of viral such as Twitter and contests.





Next, we see the film 2012. This movie had a few pages. A couple of them that, as mentioned, just posted what was in their tweets, as well as their site. Nothing great there. But as we got closer to the release of the movie, one of the pages took a turn. A turn for the good.

Farewell Atlantis ended up secretly giving out coordinates to the locations of their “drops” by giving out locations of the book signings. With the help of sites such as ours and unfiction, places were swarmed with hopes of being part of one.





Finally, we look at Sherlock Holmes, which has moved completely out of the arena of Facebook pages. This page, is not really a page at all. It’s a game, where you and a friend, team up as Holmes and Watson, and search for clues. This is genius! Right up until the genius turned out to be someone in 7-11’s corporate office and decided what better way to tine in Slurpee’s, and Robert Downey Jr.

I give them credit. For trying.





Other Days In The “12 Days of Viral” Series:
A trailer without a title
A Twitter account with the truth
Three Websites
My face on the site
800 Numbers
Password protection

Viral Marketing 20129Sherlock Holmes

Post navigation

Previous post
Next post

Related Posts

Viral Trends: Advertising Age’s “Next Five Years” of Marketing

October 11, 2012

There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…

Read More

Journey to Oz Balloon Tour Takes To The Skies To Promote “Oz The Great and Powerful”

February 13, 2013

Oz The Great and Powerful, Disney’s prequel/retelling of the classic novel “The Wizard of Oz”, opens in theaters on March 8th, but with the world premiere tonight, they are kicking off a high flying marketing campaign that includes fan screenings. Get the details in the press release after the break….

Read More

Transformers 2: Receive a Call from Optimus Prime!

October 5, 2009October 5, 2009

With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for…

Read More

Comments (3)

  1. Avatar clover41 says:
    December 19, 2009 at 4:21 pm

    probably the only way I got update from viral, apart from this site

  2. Pingback: 12 Days of Viral – DAY ELEVEN | MovieViral.com
  3. Pingback: 12 Days of Viral – DAY TWELVE | MovieViral.com

Comments are closed.

What We’re Covering

Godzilla

Tomorrowland

X-Men

©2023 MovieViral.com. A Sometimes Weekly Company. All Rights Reserved.