Want To Smell Like Tony Stark? Corey, March 24, 2010March 24, 2010 Iron Man 2, the sequel to the 2008 Blockbuster Iron Man directed by Jon Favreau and starring Robert Downey Jr., is nearing it’s much anticipated release, only 2 months away. Iron Man 2 is a movie that sells itself, much like The Dark Knight did back in 2008, but still had an amazing (and personally the best) viral campaign for any film so far. Iron Man 2 follows the ending of Iron Man when Tony Stark reveals to the world that he is Iron Man and the consequences there-of. Tony Stark is a great character, so the question is, do you want to smell like him? As I said above, Iron Man 2 is basically a movie that sells itself, being one of the most anticipated movies of 2010 and a great look into the Marvel Universe that was created at the end of Iron Man (Nick Fury cameo, after-credits); so there really doesn’t have to be a viral campaign to promote this film. Back in December, we were teased with various clues that eventually gave us the first and amazing teaser trailer. While it was an extremely small viral, many people hoped for something more from the people behind it, seeing how the story of Tony Stark and Iron Man would have been a great viral campaign. But sadly, after the release of the teaser trailer, the viral died. I didn’t mind it being as small as it was, it was just something fun to do while we waited for the trailer to pop up online, which is what the entire viral was about – the teaser trailer. Early this morning, an LATimes Blogger posted that “you can now smell like Tony Stark”, a cologne which is a direct tie-in with the Iron Man 2 movie will be released soon.The 2.5-ounce eau de toilette in the limited-edition packaging is expected to retail for $67.50 and is scheduled to hit retail in mid-April, and be available at major department stores (including Macy’s and Dillard’s) as well as at Diesel boutiques, and online.This isn’t as advanced as an ARG or anything, but it’s a really cool/unique way to promote the film and totally fits into the persona of Tony Stark, with Iron Man 2 opening May 7th, 2010 be sure to smell like a man’s man while watching T0ny Stark on the silver screen! Viral Marketing Iron Man 2tony stark
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More
New “Paranormal Activity: The Marked Ones” Viral Teases Possible Early Screenings December 4, 2013Paranormal Activity: The Marked Ones will have a bit of an international flair. That’s because the spinoff film will focus on a brand new group who are experiencing spiritual terrors that seem to have Latino roots. No doubt this move was made to reach out to the Latino fanbase. Previous… Read More
“The Hunger Games” Viral Adds District Seals October 4, 2011October 6, 2011The Hunger Games viral hasn’t seen too much activity since its launch a few months ago. But now TheCapitol.pn site has been making a few updates. When you enter the site and scroll over to the right, you will notice district numbers on the official calendar. These posts tell you… Read More