Want To Smell Like Tony Stark? Corey, March 24, 2010March 24, 2010 Iron Man 2, the sequel to the 2008 Blockbuster Iron Man directed by Jon Favreau and starring Robert Downey Jr., is nearing it’s much anticipated release, only 2 months away. Iron Man 2 is a movie that sells itself, much like The Dark Knight did back in 2008, but still had an amazing (and personally the best) viral campaign for any film so far. Iron Man 2 follows the ending of Iron Man when Tony Stark reveals to the world that he is Iron Man and the consequences there-of. Tony Stark is a great character, so the question is, do you want to smell like him? As I said above, Iron Man 2 is basically a movie that sells itself, being one of the most anticipated movies of 2010 and a great look into the Marvel Universe that was created at the end of Iron Man (Nick Fury cameo, after-credits); so there really doesn’t have to be a viral campaign to promote this film. Back in December, we were teased with various clues that eventually gave us the first and amazing teaser trailer. While it was an extremely small viral, many people hoped for something more from the people behind it, seeing how the story of Tony Stark and Iron Man would have been a great viral campaign. But sadly, after the release of the teaser trailer, the viral died. I didn’t mind it being as small as it was, it was just something fun to do while we waited for the trailer to pop up online, which is what the entire viral was about – the teaser trailer. Early this morning, an LATimes Blogger posted that “you can now smell like Tony Stark”, a cologne which is a direct tie-in with the Iron Man 2 movie will be released soon.The 2.5-ounce eau de toilette in the limited-edition packaging is expected to retail for $67.50 and is scheduled to hit retail in mid-April, and be available at major department stores (including Macy’s and Dillard’s) as well as at Diesel boutiques, and online.This isn’t as advanced as an ARG or anything, but it’s a really cool/unique way to promote the film and totally fits into the persona of Tony Stark, with Iron Man 2 opening May 7th, 2010 be sure to smell like a man’s man while watching T0ny Stark on the silver screen! Viral Marketing Iron Man 2tony stark
Jonah Hill’s New Movie Wants You To Know That It Is Not About Miley Cyrus June 2, 2010June 2, 2010The comedy Cyrus, written and directed by brothers Jay and Mark Duplass, stars John C. Reilly as a recent divorcee who falls in love with Molly (Marisa Tomei), but there’s just one thing in the way: Molly’s son Cyrus (Jonah Hill), who hates him. The film’s title might make you… Read More
Can You S.U.R.V.I.V.E. Saw 3D’s Viral? October 15, 2010October 15, 2010Hello. Want to play a game? Well of course you do! That’s why you’re a fan of viral campaigns. And now, a film that is long overdue for one has finally jumped on board, just in time for their final film. This being Saw 3D, and it’s ever so popular… Read More
Canadian Time Travel Television Show “Continuum” Has In-Depth ARG May 30, 2012May 29, 2012Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote… Read More