Tron Legacy Sequel Already In Production Dan Koelsch, April 7, 2010June 6, 2010 A lot of people are excited for Tron Legacy to come out in December, especially with the intricate viral campaign that is already going on. Both fans of the original Tron and new fans introduced to the film via the Internet or DVD are anticipating the movie’s release. We are still months away from seeing any real footage that could indicate whether this sequel will be any good, but Disney is already gearing up for a sequel to the sequel. Find out more after the break. Although we are still eight months away from the film opening in theaters, Heat Vision Blog (part of The Hollywood Reporter) is reporting that Disney, the film’s production studio, has Legacy writers Edward Kitsis and Adam Horowitz (who also work on Disney-owned ABC’s LOST) writing a sequel. Right now there are no other details known. While it may sound strange and rare (and it is) to start writing a sequel over half a year before a film is out, there have been some signs that this might happen. First, there has been the extremely successful viral campaign. It’s almost like a test run to see if people are excited for the film, and so far it has passed with flying colors, with ARG players, blogs, and regular film fans alike clawing their way into the events and games 42 Entertainment has set up for Legacy. If there was any doubt that people want to see more of the world of Tron, the viral and the Comic-Con test footage should put that to rest. Second, there were the rumors last month that Disney was looking to turn the new Tron into a trilogy. If that is the case, they may have wanted to get a head start, knowing the audience was there. The possibility of the film becoming a flop is low, especially with the increased prices for 3D tickets. However, if Legacy’s budget is as big as rumored, a good turnout may not be enough. What do you think? Is Disney counting their chickens before they hatch? News Viral Marketing LOSTTron Legacy
Viral Video: Academy Award Winning Movie Trailer March 11, 2010March 10, 2010Have you ever felt like every movie campaigning for an Academy Award was the same, or at least promoted the same way? Well, the guys behind Britanick Comedy think so, so they put together a faux trailer that shows just how easy it is to make an Oscar-worthy ad. Check… Read More
Current Viral Campaigns January 31, 2009January 30, 2010Now you know who we are and what we do. So what movies currently have viral campaigns going on? Here’s a quick introductory summary. Don’t worry, we’ll have much more coverage leading up to these films. Watchmen (Opens 3/6/09): This film, adapted from the critically-acclaimed graphic novel by Alan Moore,… Read More
Avatar: New Featurette, Soundtrack Details, Japanese Trailers, and More November 17, 2009November 17, 2009As the movie approaches its December 18th release, we’ll be seeing a lot of news (and pseudo-news) about James Cameron’s Avatar. Always one to join the bandwagon, here are a couple of tidbits from the last day or so. First, there’s a new featurette on Yahoo’s Taiwanese site. There’s some… Read More