Tron Legacy Sequel Already In Production Dan Koelsch, April 7, 2010June 6, 2010 A lot of people are excited for Tron Legacy to come out in December, especially with the intricate viral campaign that is already going on. Both fans of the original Tron and new fans introduced to the film via the Internet or DVD are anticipating the movie’s release. We are still months away from seeing any real footage that could indicate whether this sequel will be any good, but Disney is already gearing up for a sequel to the sequel. Find out more after the break. Although we are still eight months away from the film opening in theaters, Heat Vision Blog (part of The Hollywood Reporter) is reporting that Disney, the film’s production studio, has Legacy writers Edward Kitsis and Adam Horowitz (who also work on Disney-owned ABC’s LOST) writing a sequel. Right now there are no other details known. While it may sound strange and rare (and it is) to start writing a sequel over half a year before a film is out, there have been some signs that this might happen. First, there has been the extremely successful viral campaign. It’s almost like a test run to see if people are excited for the film, and so far it has passed with flying colors, with ARG players, blogs, and regular film fans alike clawing their way into the events and games 42 Entertainment has set up for Legacy. If there was any doubt that people want to see more of the world of Tron, the viral and the Comic-Con test footage should put that to rest. Second, there were the rumors last month that Disney was looking to turn the new Tron into a trilogy. If that is the case, they may have wanted to get a head start, knowing the audience was there. The possibility of the film becoming a flop is low, especially with the increased prices for 3D tickets. However, if Legacy’s budget is as big as rumored, a good turnout may not be enough. What do you think? Is Disney counting their chickens before they hatch? News Viral Marketing LOSTTron Legacy
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S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! April 2, 2011A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read… Read More
‘The Social Network’ Website Fully Launched August 31, 2010August 30, 2010The official website for David Fincher’s The Social Network started as just a teaser poster. On Monday, the website launched and debuted 46 new photos. It also has a unique design that plays a bit on the film’s plot about the creation of Facebook. Take a look at a few… Read More