Tron Legacy Sequel Already In Production Dan Koelsch, April 7, 2010June 6, 2010 A lot of people are excited for Tron Legacy to come out in December, especially with the intricate viral campaign that is already going on. Both fans of the original Tron and new fans introduced to the film via the Internet or DVD are anticipating the movie’s release. We are still months away from seeing any real footage that could indicate whether this sequel will be any good, but Disney is already gearing up for a sequel to the sequel. Find out more after the break. Although we are still eight months away from the film opening in theaters, Heat Vision Blog (part of The Hollywood Reporter) is reporting that Disney, the film’s production studio, has Legacy writers Edward Kitsis and Adam Horowitz (who also work on Disney-owned ABC’s LOST) writing a sequel. Right now there are no other details known. While it may sound strange and rare (and it is) to start writing a sequel over half a year before a film is out, there have been some signs that this might happen. First, there has been the extremely successful viral campaign. It’s almost like a test run to see if people are excited for the film, and so far it has passed with flying colors, with ARG players, blogs, and regular film fans alike clawing their way into the events and games 42 Entertainment has set up for Legacy. If there was any doubt that people want to see more of the world of Tron, the viral and the Comic-Con test footage should put that to rest. Second, there were the rumors last month that Disney was looking to turn the new Tron into a trilogy. If that is the case, they may have wanted to get a head start, knowing the audience was there. The possibility of the film becoming a flop is low, especially with the increased prices for 3D tickets. However, if Legacy’s budget is as big as rumored, a good turnout may not be enough. What do you think? Is Disney counting their chickens before they hatch? News Viral Marketing LOSTTron Legacy
Jim Carrey Dresses as Kick-Ass and Joins Conan O’Brien On Stage To Sing Superman Song April 27, 2010April 27, 2010That is possibly one of the strangest titles I’ve ever written. You read right, Conan O’Brien is on his “Legally Prohibited From Being Funny On Television Tour”, and on multiple occasions has been joined on stage by Jim Carrey as they both sing Five for Fighting’s “Superman (It’s Not Easy”)…. Read More
Watch This: Funny People Red Band Trailer July 8, 2009July 8, 2009One of our newest viral campaigns, Funny People, has just released a red band trailer, and it shows a lot more than the green band trailer does (playing in front of Transformers: Revenge of the Fallen), including Adam Sandler’s stand-up routine, Seth Rogen’s video-game joke and Seth Rogen in general,… Read More
SNL: Would the Real Mark Zuckerberg Please Stand Up? January 30, 2011Actor Jesse Eisenberg hosted NBC’s Saturday Night Live last night, and his monologue became a “Berg” paradox that should have destroyed the entire universe. Instead, we got an awkward and hilarious moment between Eisenberg, who plays Facebook co-founder Mark Zuckerberg in The Social Network, Adam Samberg, who plays Zuckerberg on… Read More