Tron Legacy Sequel Already In Production Dan Koelsch, April 7, 2010June 6, 2010 A lot of people are excited for Tron Legacy to come out in December, especially with the intricate viral campaign that is already going on. Both fans of the original Tron and new fans introduced to the film via the Internet or DVD are anticipating the movie’s release. We are still months away from seeing any real footage that could indicate whether this sequel will be any good, but Disney is already gearing up for a sequel to the sequel. Find out more after the break. Although we are still eight months away from the film opening in theaters, Heat Vision Blog (part of The Hollywood Reporter) is reporting that Disney, the film’s production studio, has Legacy writers Edward Kitsis and Adam Horowitz (who also work on Disney-owned ABC’s LOST) writing a sequel. Right now there are no other details known. While it may sound strange and rare (and it is) to start writing a sequel over half a year before a film is out, there have been some signs that this might happen. First, there has been the extremely successful viral campaign. It’s almost like a test run to see if people are excited for the film, and so far it has passed with flying colors, with ARG players, blogs, and regular film fans alike clawing their way into the events and games 42 Entertainment has set up for Legacy. If there was any doubt that people want to see more of the world of Tron, the viral and the Comic-Con test footage should put that to rest. Second, there were the rumors last month that Disney was looking to turn the new Tron into a trilogy. If that is the case, they may have wanted to get a head start, knowing the audience was there. The possibility of the film becoming a flop is low, especially with the increased prices for 3D tickets. However, if Legacy’s budget is as big as rumored, a good turnout may not be enough. What do you think? Is Disney counting their chickens before they hatch? News Viral Marketing LOSTTron Legacy
“In Time” Twitter Contest: Win Tickets to the World Premiere October 19, 2011October 19, 2011Briefly: Andrew Niccol’s In Time, starring Justin Timberlake and Amanda Seyfried, is a week away from hitting theaters and in anticipation of its release you can win tickets to its premiere in LA tomorrow simply by tweeting. All you have to do is log onto twitter and #intimepremiere to see… Read More
Mark of the Spider-Man Viral Continues With Tagging Events Around Country, New York and Phoenix Tonight February 17, 2012March 21, 2012The new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, continued over the course of the past few days; following on from the operative hunts in 6 cities on Tuesday, the 30 selected ‘operatives’ who were successful, have received instructions via phone to meet up in certain places in their specific cities…. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More