12 Days of Viral – DAY TWO Scott Caldwell, December 14, 2009December 13, 2009 On the second day of viral, my movie gave to me….. A Twitter account with the truth. The truth, the whole truth, and nothing but the truth. Well, maybe a little more. At least this seems to be the way to go with newer Twitter accounts. You can go back to some of the older Twitter accounts (9, District 9, and 2012) and see them posting about things from the actual movie they are promoting. You can read a bout Charlie Frost’s Winnebago or Christopher’s disgust towards MNU. But the newer one’s are taking it a step further. If you follow films such as Surrogates, The Crazies, and even Paranormal Activity, they are using the tactics of letting you know the truth. Not parts of the film, but actual elements of the film that are possible. Robotics. Biochemicals. Even how people are reacting towards a film. These are things that are happening on the news so they put it in your head, to just add to what you believe to begin with. Hell, they may even pick up those that follow such fears and create a new fan. A tweet like the one above may get some activists to follow you, not knowing that it’s a site for a movie. But then again, that’s one of the things with a viral campaign. You need to make it as real as you can. Other Days In The “12 Days of Viral” Series: A trailer without a title Viral Marketing 20129District 9paranormal activitySurrogatesThe Crazies
MNU Really Wants You To Stay Away From Aliens May 31, 2009May 1, 2010Both on our sister site District9news and our own forum, we mentioned over a week ago the billboard that showed up with the phone number to call if you see an aliens. When you call the number, it’s just an automated message where you can say whatever you want. The… Read More
Sony Brings “Heavy Rain” to the ARG World! January 30, 2010January 30, 2010This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own… Read More
“X-Men: Days Of Future Past” Joins The Dew Nation May 13, 2014May 13, 2014We are just a week and a few days away from the highly anticipated release of X-Men: Days Of Future Past. The film brings together two generations of X-Men film franchises together for one mega cinematic event that will likely change the way we see the franchise from now on…. Read More