Possible Viral For Angelina Jolie’s Salt? Dan Koelsch, April 10, 2010April 10, 2010 If you’ve seen the trailer for Angelina Jolie’s new action film Salt, you know that her title character Evelyn Salt has become a fugitive from the CIA because she may be a Russian Spy. Now, Sony Pictures (District 9, 2012) is asking for your help in finding her. Check out the details after the break. The whole premise of the movie seems to lie on the fact that nobody (including the audience) really knows if Salt is a spy (technically a sleeper agent), or if the informant was lying, which the film’s official website, WhoIsSalt.com, drives home. On the site, you’ll see that Sony is doing a game. The details are scarce so far, but you can sign up at DayXExists.com to become an undercover agent trying to hunt down Salt and stop something called “Day X”. The trailer, which you can see below, implies that something pretty bad is going to happen, so maybe that’s Day X. This may be more than just a game or contest, as ARGInsider on Twitter thinks this will be a full ARG. Salt has its own Twitter account, which seems to be the best place for hints, such as one of their latest tweets.Agent Evelyn Salt (Angelina Jolie) is on the run. Find Salt & stop Day X. The 1st clue is in the SALT movie trailer. http://bit.ly/bL8jR7 I’ve watched the trailer twice, but I didn’t see anything that could help. Check it out for yourself and let us know if you find anything. Salt, direct by Phillip Noyce (Patriot Games, The Saint), opens July 23, 2010. Update: Looks like the first clue is at 1:49 in the trailer, thanks to Nighthawk in the comments below. The motorcycle’s license plate says DayXExists.com, which is not much of a clue, since the website already has that link. Stay tuned to the Salt Twitter for more clues. Viral Marketing Angelina JolieSaltSonySony Pictures
“The Lego Movie” Releases Hilarious Blooper Reel February 13, 2014February 13, 2014In what seems like a steady stream of cool viral marketing tidbits, we have another from Warner Brothers for The Lego Movie. This short video is a funny blooper reel of character interactions with a few recurring themes. Hit the jump to find out more and see the video. Read More
42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge May 26, 2011There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the “Human Preservation Project”. Now we know that the site… Read More
Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself March 19, 2011March 23, 2011To call …In The Woods a documentary would be like calling Donnie Darko a family drama. Experimental filmmaker Jennifer Elster directs the mysterious film that has actors, scientists, and other prominent professionals go just where the title says. To match the mysteriousness of the film’s premise, an online experience has… Read More
At 1:49 in the trailer, on the motorcycle’s license plate appears to say “DAYXEXISTS.COM”. It’s not the same license plate that appears on the bike earlier (at 1:41).I’m guessing that’s what they refer to.
Could it be the husband name @ 1:11 some say she say “Daddy” but i heard “Dani” i could be wrong though.Nighthawk great eye.
The Q is how to stop day x from happening…So to stop the day x which is the day when the president will or could be killed the answer must be a Date or a Time or a Place rightIf we say ( Place ) i’m guessing NYC or Albany.If we say ( Date ) taking Nighthawk note regarding the URL on the motorcycle license which lead us to the game site i belive the date is May 17, 2010 which is the launching date of the game.If we say ( Time ) that i couldn’t find anything to link to
But what did the original license plate say?Still trying to find the bonus code in the video, has anyone found it? I found the mission code word, this bonus one is kicking my be-hind!
license Number 09686F before it changes at 1.49 to DayxExisits.comFYI The Truck was Swiftlink not SwiftlineThe name on her back pack was EXCHANGEPlate number on CIA Pursut Vechicle was IFT137P
the mission code is in the mission report and the bonus code is in the ‘story of far’ video good luck