Tron Legacy: Encom Releases Space Paranoids Teaser Dan Koelsch, April 14, 2010April 14, 2010 The Tron Legacy viral may be picking back up after a week or so of calmness. At the beginning of the month, Encom International had a press conference to announce that their famous game Space Paranoids would be coming online soon. Now the tech company has released an official teaser for the game. Check it out after the break. Alex from FirstShowing speculates that Flynn may try to contact us through the game as part of the ARG. What do you you think? Could there even be clues in this trailer? For more on this viral campaign, check out our Tron Legacy Viral Page. Viral Marketing EncomSpace ParanoidsTron Legacy
“Pandemic” Movie To Play Out As ARG During Sundance January 19, 2011Our good friends at ARGNet have come across a short film set to premiere at the Sundance Film Festival that is actually an extension of an old ARG. In fact, the short film, titled Pandemic 41.410806, -75.654259, serves as the teaser for the renewed ARG set to play out at… Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
Old Spice Guy Answers Your Tweets, Comments, Replies July 13, 2010July 13, 2010The Old Spice Guy Read More
I like Alex’s idea and I think it’s an obvious possibility. It’s another reason to look forward to the game, but I’m mostly just excited about playing it. x]The viral campaign for Tron Legacy is so far unlike any other in the sense that it seems very much about creating a sense of nostalgia and not just hyping up a new project.