Find Your Way to Oz With Latest Chrome Experiment Dan Koelsch, February 5, 2013 Google’s Chrome Experiments use JavaScript and some of the latest advances in Internet browsing to allow developers and designers to create immersive beautiful experiences using Google Chrome. In partnership with UNIT9, Disney has developed a Chrome Experiment for Oz: The Great And Powerful. Get the details after the break. Find Your Way to Oz is an interactive experience where you can explore the worlds created by director Sam Raimi, going from a a Kansas circus to the wonderful land of Oz.Like any good circus, there’s plenty to keep you entertained: compose your own music, play with a fun photo booth and create your own movie with a zoetrope. The path to Oz also involves confronting an ominous tornado; surviving it completes the journey, enabling fans of the movie to watch an exclusive unreleased clip from the film.The intense graphics might run your computer hard, but it’s a fun little adventure. You can learn more about the technology used to develop the experience by reading the case study.Check out Disney’s Oz: The Great and Powerful in theaters on March 8th. Viral Marketing Chrome ExperimentsOz The Great and Powerful
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
“Legends of Alcatraz” Viral Event TONIGHT January 27, 2012On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. Read More
Viral Video Round Up: Teenage Mutant Ninja Turtles, Toronto Batman, Star Wars, Movie: The Movie, And More! March 4, 2012March 4, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More