Hukilau Brings Slate App to iPad Dan Koelsch, April 20, 2010 You may remember the website Hukilau that we first reported on in January. The service helps provide low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” Now the company has a made a movie slate for your Apple iPad. Check it out after the jump. The free iPad app simulates a film slate, also known as a clapperboard, which is a device used in films to mark the beginning of a scene being filmed. The iconic movie prop lists information on what’s being shot, like scene information, production title, and director name. The Hukilau app has all these fields as well, which can be changed just as easily. When you shake your iPad, it makes the classic clapping sound. Whether this will truly be useful to amateur filmmakers remains to be scene (get it?), and this could be just another example of technology trying to replace standard operating practices. The app can be downloaded from iTunes here. Viral Marketing clapperboardHukilauiPadslate
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Conspiracy Email Leads to “Branded” Clip June 24, 2012June 23, 2012When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy,… Read More