Hukilau Brings Slate App to iPad Dan Koelsch, April 20, 2010 You may remember the website Hukilau that we first reported on in January. The service helps provide low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” Now the company has a made a movie slate for your Apple iPad. Check it out after the jump. The free iPad app simulates a film slate, also known as a clapperboard, which is a device used in films to mark the beginning of a scene being filmed. The iconic movie prop lists information on what’s being shot, like scene information, production title, and director name. The Hukilau app has all these fields as well, which can be changed just as easily. When you shake your iPad, it makes the classic clapping sound. Whether this will truly be useful to amateur filmmakers remains to be scene (get it?), and this could be just another example of technology trying to replace standard operating practices. The app can be downloaded from iTunes here. Viral Marketing clapperboardHukilauiPadslate
Captain America Bits: New Viral Game, Website Updates, and a Visit To The NYSE July 12, 2011The movie buzz this week has been dominated by Warner Bros. with the release of Harry Potter and the Deathly Hallows Part 2, as well as the trailer launch of The Dark Knight Rises. Both films certainly deserve their respective attention, but Marvel is making sure that fans don’t forget… Read More
“Real Steel” Trailer Debuts Online May 10, 2011We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
The Rising Tide Wants to Know What “Marvel’s Agents of S.H.I.E.L.D.” Are Hiding May 12, 2013May 12, 2013Last week, a strange, very brief viral video teasing Marvel’s Agents of S.H.I.E.L.D. made the rounds on the internet, showing footage of a Hulk-like creature wreaking havoc on a city street. However, a mysterious “Rising Tide” watermark was front and center and at the time none of the domains Disney… Read More