Hukilau Brings Slate App to iPad Dan Koelsch, April 20, 2010 You may remember the website Hukilau that we first reported on in January. The service helps provide low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” Now the company has a made a movie slate for your Apple iPad. Check it out after the jump. The free iPad app simulates a film slate, also known as a clapperboard, which is a device used in films to mark the beginning of a scene being filmed. The iconic movie prop lists information on what’s being shot, like scene information, production title, and director name. The Hukilau app has all these fields as well, which can be changed just as easily. When you shake your iPad, it makes the classic clapping sound. Whether this will truly be useful to amateur filmmakers remains to be scene (get it?), and this could be just another example of technology trying to replace standard operating practices. The app can be downloaded from iTunes here. Viral Marketing clapperboardHukilauiPadslate
Viral Site Found For Possible Alien Invasion Film September 2, 2010September 2, 2010FirstShowing has found a website that looks to be part of a larger online promotion for a sci-fi film. Countdowns seem to be the trendy viral thing to do, as the site has a countdown to the displayed date of 10/10/10. With the omnious title “They’re Here”, this could get… Read More
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More