Iron Man 2 Viral: Fujikawa Website and Stark HUD Iain Welford, April 23, 2010April 23, 2010 With only 2 weeks to go before release of Iron Man 2, the last website from the Stark Expo site has gone live. The Japanese subsidary of Stark Enterprises, Fujikawa, launched their website with the unveiling of the Stark HUD 2020. Anyone familiar with the Iron Man comics will recognise the name as the firm that took over Stark Enterprises after Tony Stark dies. The website’s centerpiece is the Stark HUD 2020, a snazzy set of sunglasses that link GPS and Augmented Reality together to give the user a J.A.R.V.I.S. style Heads Up Display of their very own. This is further evidence of Tony Stark using the Iron Man technology developed in his suit for the benefit of man kind. Check out the video and let us know what you think. Viral Marketing FujikawaIron ManIron Man 2Stark ExpoStark Industriestony stark
Viral Video Of “Devil’s Due” Marketing Campaign Scares New York To Death January 14, 2014Once again, New York City was struck by some sort of supernatural event created by a viral marketing team that just loves to scare people. Following in the footsteps of the Carrie telekinetic coffee ship viral campaign, comes a new scare tactic that is actually a promotion for the upcoming… Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
Is 2010 The Year of Augmented Reality? January 4, 2010July 18, 2010So that’s it. A new decade has passed, and so far I’ve not got that flying car yet (can’t afford it) and my fridge isn’t ordering my food online yet (can’t afford it, the fridge that is, not the food), but technology is definitely catching up with the predictions. Now… Read More