Viral Video for Toy Story 3 Discovered Dan Koelsch, April 26, 2010April 26, 2010 It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which is the kind of toy new character Lotso is in Toy Story 3. Check out the video after the break. The commercial is pitch perfect, from its VHS appearance to its 1980s style and jingle. When they release a real version of Lotso (which it looks like they will), I wonder if they’ll use this at all. It almost makes me want one! Toy Story 3 opens nationwide June 18th. Source: Slashfilm Viral Marketing LotsoToy StoryToy Story 3Viral video
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More
Scott Pilgrim Facebook Page Needs 100,000 Fans to Premiere New Trailer (Update: Now Live!) May 30, 2010July 10, 2010The folks behind Scott Pilgrim Vs. The World are holding the new trailer for the summer movie hostage until the official Facebook Page gains 100,000 Fans (or “Likes” as Facebook calls it now). So, if you’re a fan of the comic book or are just interested in the new film… Read More
Battle: Los Angeles Viral Site Gets Its Own Posters August 2, 2010January 19, 2011Thanks to our partners at Fused Film, we have five new teaser posters for ReportThreats.org, the viral website for Battle: Los Angeles we told you about right before Comic-Con. The site is the haven of W.A.T.C.H. (Worldwide Assessment of Threats Concerning Humankind), which tracks alien threats. Check out the posters… Read More