Viral Video for Toy Story 3 Discovered Dan Koelsch, April 26, 2010April 26, 2010 It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which is the kind of toy new character Lotso is in Toy Story 3. Check out the video after the break. The commercial is pitch perfect, from its VHS appearance to its 1980s style and jingle. When they release a real version of Lotso (which it looks like they will), I wonder if they’ll use this at all. It almost makes me want one! Toy Story 3 opens nationwide June 18th. Source: Slashfilm Viral Marketing LotsoToy StoryToy Story 3Viral video
Paranormal Activity Contest: Win a Personal Screening and a Home Entertainment System December 14, 2009December 15, 2009Amazon is teaming up with Paramount Home Entertainment to bring you a pretty nifty contest for Paranormal Activity, and all you have to do is sign up by December 18th. Since the film had a slow release based on word of mouth, I’m sure the marketing team has plenty of… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More
Create Your Own Scott Pilgrim Avatar July 10, 2010Briefly: We’re starting to see a lot of these lately, though I’m not sure why. Over at the Scott Pilgrim Vs. The World official website you can create an avatar of yourself or anyone else. The site lets you export the picture out in a variety of formats. See my… Read More