Viral Video for Toy Story 3 Discovered Dan Koelsch, April 26, 2010April 26, 2010 It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which is the kind of toy new character Lotso is in Toy Story 3. Check out the video after the break. The commercial is pitch perfect, from its VHS appearance to its 1980s style and jingle. When they release a real version of Lotso (which it looks like they will), I wonder if they’ll use this at all. It almost makes me want one! Toy Story 3 opens nationwide June 18th. Source: Slashfilm Viral Marketing LotsoToy StoryToy Story 3Viral video
Viral Video: Back To The Future Reenactment January 25, 2011YouTube superstars Barely Political have teamed up with car-centric BBC television Top Gear to bring you a pretty funny video in which Mark and Todd end up re-enacting Back to the Future in their office when they’re trying to make Mark’s first car sound cool. Watch the funny (and sometimes… Read More
Viral Video Round Up: Parks and Recreation, Denzel Washington, Daria: The Movie, And More! August 4, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More