Viral Video for Toy Story 3 Discovered Dan Koelsch, April 26, 2010April 26, 2010 It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which is the kind of toy new character Lotso is in Toy Story 3. Check out the video after the break. The commercial is pitch perfect, from its VHS appearance to its 1980s style and jingle. When they release a real version of Lotso (which it looks like they will), I wonder if they’ll use this at all. It almost makes me want one! Toy Story 3 opens nationwide June 18th. Source: Slashfilm Viral Marketing LotsoToy StoryToy Story 3Viral video
News No More Viral: NBC and Conan Agree on Departure January 21, 2010September 23, 2024News outlets are reporting that NBC and Conan O’Brien have finally struck a deal for Conan’s departure. Conan would not agree to move to 12:00am after NBC decided to cancel Jay Leno’s 10pm show and move Jay up to 11:30pm. While most of the details of the deal are not… Read More
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
Mysterious Harry Potter Website Teases J.K. Rowling’s Equally Mysterious Announcement June 17, 2011Briefly: J.K. Rowling, author of the Harry Potter novels, is expected to make a Potter-related announcement on June 23rd, and it has to do with Pottermore.com. The website just has a “coming soon” page, but it does link to a YouTube countdown to the announcement. There’s also a Twitter account,… Read More