Viral Video for Toy Story 3 Discovered Dan Koelsch, April 26, 2010April 26, 2010 It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which is the kind of toy new character Lotso is in Toy Story 3. Check out the video after the break. The commercial is pitch perfect, from its VHS appearance to its 1980s style and jingle. When they release a real version of Lotso (which it looks like they will), I wonder if they’ll use this at all. It almost makes me want one! Toy Story 3 opens nationwide June 18th. Source: Slashfilm Viral Marketing LotsoToy StoryToy Story 3Viral video
Disney and YouTube Partner to Produce Original Web Series November 8, 2011November 8, 2011The Walt Disney Company and YouTube recently inked a multi-million dollar deal that seems to play on both company’s weaknesses. Disney is having trouble attracting young people looking for video content to their website, whereas YouTube is not “kid-friendly” in the eyes of some parents. Will this new deal work… Read More
UK Zombie Film ‘Devil’s Playground’ Goes Viral August 28, 2010August 28, 2010Devil’s Playground is a UK film that is set to be released on DVD on October 11th. It stars a bunch of people you’ve never heard of, and looks to be a standard zombie flick. However, the people behind the film have made a pretty cool viral site that looks… Read More
Post-2012 World Leader Election Coverage September 3, 2009September 3, 2009If you haven’t heard by now, you must be living under a rock. The Institute for Human Continuity is looking for a post-2012 world leader and it could be you! Of course, we have our very own Scott Caldwell running, but what’s the fun if you’re only an advocate? Sign… Read More