Iron Man 2: Contents of Stark Industries Safe Revealed Dan Koelsch, May 4, 2010 A few days ago, we reported that a few bloggers, including ComicBookMovie.com, had received a Stark Industries safe as part of the Reeses viral campaign for Iron Man 2. However, the safe was locked and the combination unknown the receivers. Thanks to Twitter, CBM got the code and revealed the contents. Find out what treasures were inside after the break. Twitter user MITIronMan, part of the team of MIT students working for Reeses and IM2, gave out eight clues to the combination, and yesterday the safe was finally opened. Inside, there was a glow-in-the-dark “ARC” t-shirt (pretty cool), two Stark Expo VIP Exhibitor badges (very cool if they actually gain you access to something), three King-Size Reese’s Peanut Butter Cups candies (never can go wrong with candy), a 1GB memory stick with exclusive images (check out Comic Book Movie for those), and finally a letter from Tony Stark himself (which just tells you to go to the Reese’s Iron Man 2 website). All in all, nothing that amazing, especially considering I can’t think of what the Expo badges could be used for, since there’s no actual Expo or event that would require them. You can actually check out one of the images on the flash drive (which are actually computer drawings by artist Nico Di Mattia) being created, with the addition of a background, in the video below. Thanks to MovieViral reader “tEdDy pfh0uWzz” for the tip. Viral Marketing Iron Man 2Reese'sStark ExpoStark Industries
“Batman: Arkham City” Viral Discovered at Comic-Con July 24, 2011July 24, 2011So far we’ve seen the beginnings of a few viral campaigns at Comic-Con, and now we can add another to the list. Yesterday, MovieViral’s own Dan Koelsch discovered a code that was for the new Batman video game Arkham City. More after the break. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
Even More District 9 Banners and Posters June 9, 2009June 15, 2009This past week even more District 9 signs have shown up around Los Angeles and other major cities… Read More