Iron Man 2: Contents of Stark Industries Safe Revealed Dan Koelsch, May 4, 2010 A few days ago, we reported that a few bloggers, including ComicBookMovie.com, had received a Stark Industries safe as part of the Reeses viral campaign for Iron Man 2. However, the safe was locked and the combination unknown the receivers. Thanks to Twitter, CBM got the code and revealed the contents. Find out what treasures were inside after the break. Twitter user MITIronMan, part of the team of MIT students working for Reeses and IM2, gave out eight clues to the combination, and yesterday the safe was finally opened. Inside, there was a glow-in-the-dark “ARC” t-shirt (pretty cool), two Stark Expo VIP Exhibitor badges (very cool if they actually gain you access to something), three King-Size Reese’s Peanut Butter Cups candies (never can go wrong with candy), a 1GB memory stick with exclusive images (check out Comic Book Movie for those), and finally a letter from Tony Stark himself (which just tells you to go to the Reese’s Iron Man 2 website). All in all, nothing that amazing, especially considering I can’t think of what the Expo badges could be used for, since there’s no actual Expo or event that would require them. You can actually check out one of the images on the flash drive (which are actually computer drawings by artist Nico Di Mattia) being created, with the addition of a background, in the video below. Thanks to MovieViral reader “tEdDy pfh0uWzz” for the tip. Viral Marketing Iron Man 2Reese'sStark ExpoStark Industries
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Heroes – Join the Evolution September 24, 2009The new series of Heroes started this week on NBC. And what a start it made! It was a great opener and promises more good things to come. Over the past few seasons, Heroes has had quite a few viral sites on the go and have been one of the… Read More
Events Universal’s Horror Nights Adds Mazes Based On Shows ‘From Dusk Till Dawn’ And ‘Face Off’ July 19, 2014In a couple months Universal Studios Hollywood will be unleashing their terror for the Halloween season at their annual Horror Nights fright fests. This week two additional mazes have been announced: El Rey’s Network “From Dusk Till Dawn” and Syfy’s “Face Off: In The Flesh”. Both mazes add on to… Read More