Iron Man 2: Contents of Stark Industries Safe Revealed Dan Koelsch, May 4, 2010 A few days ago, we reported that a few bloggers, including ComicBookMovie.com, had received a Stark Industries safe as part of the Reeses viral campaign for Iron Man 2. However, the safe was locked and the combination unknown the receivers. Thanks to Twitter, CBM got the code and revealed the contents. Find out what treasures were inside after the break. Twitter user MITIronMan, part of the team of MIT students working for Reeses and IM2, gave out eight clues to the combination, and yesterday the safe was finally opened. Inside, there was a glow-in-the-dark “ARC” t-shirt (pretty cool), two Stark Expo VIP Exhibitor badges (very cool if they actually gain you access to something), three King-Size Reese’s Peanut Butter Cups candies (never can go wrong with candy), a 1GB memory stick with exclusive images (check out Comic Book Movie for those), and finally a letter from Tony Stark himself (which just tells you to go to the Reese’s Iron Man 2 website). All in all, nothing that amazing, especially considering I can’t think of what the Expo badges could be used for, since there’s no actual Expo or event that would require them. You can actually check out one of the images on the flash drive (which are actually computer drawings by artist Nico Di Mattia) being created, with the addition of a background, in the video below. Thanks to MovieViral reader “tEdDy pfh0uWzz” for the tip. Viral Marketing Iron Man 2Reese'sStark ExpoStark Industries
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade July 23, 2010October 18, 2011Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The fun… Read More
Video From “The Walking Dead” Invasion October 27, 2010October 30, 2010Tuesday morning zombies invaded the world, and we have the video tape to prove it! Fox International Channels coordinated a worldwide zombie attack to promote the upcoming series The Walking Dead. Click through to see what it looked like. Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More