Iron Man 2: Contents of Stark Industries Safe Revealed Dan Koelsch, May 4, 2010 A few days ago, we reported that a few bloggers, including ComicBookMovie.com, had received a Stark Industries safe as part of the Reeses viral campaign for Iron Man 2. However, the safe was locked and the combination unknown the receivers. Thanks to Twitter, CBM got the code and revealed the contents. Find out what treasures were inside after the break. Twitter user MITIronMan, part of the team of MIT students working for Reeses and IM2, gave out eight clues to the combination, and yesterday the safe was finally opened. Inside, there was a glow-in-the-dark “ARC” t-shirt (pretty cool), two Stark Expo VIP Exhibitor badges (very cool if they actually gain you access to something), three King-Size Reese’s Peanut Butter Cups candies (never can go wrong with candy), a 1GB memory stick with exclusive images (check out Comic Book Movie for those), and finally a letter from Tony Stark himself (which just tells you to go to the Reese’s Iron Man 2 website). All in all, nothing that amazing, especially considering I can’t think of what the Expo badges could be used for, since there’s no actual Expo or event that would require them. You can actually check out one of the images on the flash drive (which are actually computer drawings by artist Nico Di Mattia) being created, with the addition of a background, in the video below. Thanks to MovieViral reader “tEdDy pfh0uWzz” for the tip. Viral Marketing Iron Man 2Reese'sStark ExpoStark Industries
Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content November 25, 2010Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. Read More
Investigation Discovery Mails Out Notes To Begin ARG for “Deadly Affairs” August 18, 2012Investigation Discovery airs a new series premiering September 8th called Deadly Affairs. As the show’s website explains, “Deadly Affairs tells real-life tales of love gone terribly wrong — from wandering eyes at the workplace leading to adulterous romps in the supply closet to bible-study couples tempted by lust to commit… Read More
Viral Marketing Cool Viral Marketing for “Elysium” Around NY, LA and Vancouver July 6, 2013The makers of Elysium have already invaded the internet with a few viral sites to help promote the new sci-fi film by Neil Blomkamp. Now, they’ve gone into the real world with some new viral ads similar to some of the stuff they did for Blomkamp’s District 9 film. See… Read More