NBC Viral: Sites for Parks and Recreation and The Office Dan Koelsch, May 7, 2010May 7, 2010 NBC has been go-to channel for viral for a while now, and it has been mostly focused on its Thursday night comedy line up. Our latest update is no different, as Parks and Recreation sees a new viral link, and The Office has a brand new viral webpage. Check it all out after the break. Last night on Parks and Recreation, Leslie (Amy Poehler) volunteered to host a charity telethon and is given the unappealing 2 a.m. to 6 a.m. shift. If you watched, you may have noticed a link flashing on the screen for the town’s homepage PawneeIndiana.com. While the site itself has been around for awhile, there is now a new page for Pawnee Cares, a donation website for diabetes research that comically doesn’t work. It does, however, link to real organizations, giving a nice humanitarian touch to the sitcom. In last night’s episode of The Office, Michael (Steve Carrell) hired Dwight (Rainn Wilson) to find out if his girlfriend is cheating on him. Fortunately, Dwight is renown private investigator, or so his “Dwight Schrute, P.I.” website says. The site has testimonials, overviews of past cases, payment options (Cash, Euros, Barter, Gold, and Diners Club Card), and some of his impressive credentials.He has speed and accuracy; he can shoot a gun with deadly accuracy at 100 yards, he can run 100 meters in under 10 seconds, and can type 150 words per minute. The Office airs Thursdays on NBC at 9/8c, and Parks and Recreation air right before it at 8:30. Viral Marketing NBCParks and RecreationThe Office
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
Sherlock Holmes: The Game Is Afoot! October 30, 2009It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads: DETECTIVE London seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance… Read More
Paranormal Activity Contest: Win a Personal Screening and a Home Entertainment System December 14, 2009December 15, 2009Amazon is teaming up with Paramount Home Entertainment to bring you a pretty nifty contest for Paranormal Activity, and all you have to do is sign up by December 18th. Since the film had a slow release based on word of mouth, I’m sure the marketing team has plenty of… Read More