NBC Viral: Sites for Parks and Recreation and The Office Dan Koelsch, May 7, 2010May 7, 2010 NBC has been go-to channel for viral for a while now, and it has been mostly focused on its Thursday night comedy line up. Our latest update is no different, as Parks and Recreation sees a new viral link, and The Office has a brand new viral webpage. Check it all out after the break. Last night on Parks and Recreation, Leslie (Amy Poehler) volunteered to host a charity telethon and is given the unappealing 2 a.m. to 6 a.m. shift. If you watched, you may have noticed a link flashing on the screen for the town’s homepage PawneeIndiana.com. While the site itself has been around for awhile, there is now a new page for Pawnee Cares, a donation website for diabetes research that comically doesn’t work. It does, however, link to real organizations, giving a nice humanitarian touch to the sitcom. In last night’s episode of The Office, Michael (Steve Carrell) hired Dwight (Rainn Wilson) to find out if his girlfriend is cheating on him. Fortunately, Dwight is renown private investigator, or so his “Dwight Schrute, P.I.” website says. The site has testimonials, overviews of past cases, payment options (Cash, Euros, Barter, Gold, and Diners Club Card), and some of his impressive credentials.He has speed and accuracy; he can shoot a gun with deadly accuracy at 100 yards, he can run 100 meters in under 10 seconds, and can type 150 words per minute. The Office airs Thursdays on NBC at 9/8c, and Parks and Recreation air right before it at 8:30. Viral Marketing NBCParks and RecreationThe Office
Nokia Creates Interactive 3D Map of Gotham City July 8, 2012It’s the map we deserve, but not the one we need, or something. Nokia has partnered with The Dark Knight Rises to bring us a 3D map of Gotham City using Nokia Maps. Find out more, including how you can win prizes, after the break. Read More
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More
‘Interstellar’ Oculus Rift Coming To Select Theaters October 3, 2014Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a… Read More