Viral Video: Gritty Superhero Reboot Dan Koelsch, May 12, 2010 College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why Sony is rebooting). See more funny videos and funny pictures at CollegeHumor. Viral Marketing SonySony PicturesSpidermanViral video
“The Avengers” Official Site Updated; Teaser Poster Revealed! July 21, 2011July 21, 2011This year, Marvel Studios won’t be presenting their crown jewel, The Avengers, to rabid fans at the San Diego Comic-Con. But fans of The Avengers won’t have to wait long, as a clip is playing after the credits of Captain America: The First Avenger. Before that first look, Marvel has… Read More
Nokia Provides Exclusive “TRON: Legacy” Trailer After Code is Cracked November 27, 2010November 27, 2010Nokia is one of the many sponsors for TRON: Legacy, and they got into the viral game a bit over the Thanksgiving holiday. On their blog site for the N Series phone, after enough people entered in the Konami code “up up down down left right left right b a”,… Read More
Viral Marketing Demand To See “Paranormal Activity 2” First and For Free September 20, 2010September 26, 2010Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got… Read More